Synamedia has agreed to acquire the video network business from Lumine Group, a move the company says will strengthen its ability to help pay TV providers, broadcasters and streaming services compete for viewers in an increasingly fragmented media landscape.
The acquisition adds video networking technology to Synamedia’s growing portfolio of cloud-based video and monetization products, which the company says are designed to blend mobile-style engagement with traditional large-screen viewing experiences.
Financial terms of the transaction were not disclosed.
Synamedia said operators face mounting pressure from social media platforms and mobile-first services that increasingly command consumer attention. By integrating video networking capabilities with its existing product suite, the company aims to help customers accelerate innovation, improve monetization opportunities and simplify operational complexity.
The acquired business will complement a portfolio that already includes Synamedia Go, Senza, Iris, ContentArmor and Gravity.
In a statement on Wednesdady, Synamedia CEO Paul Segre said the company’s strategy centers on helping operators reconnect with audiences whose viewing habits increasingly span multiple screens and platforms.
“Our mission is to help operators win back audiences,” Segre affirmed, adding that changing consumer expectations and economic pressures are forcing operators to rethink how video services are delivered and monetized.
The company believes combining mobile engagement features with premium television experiences will help operators better compete with digital-first rivals.
