The Walt Disney Company’s cable sports brand ESPN has named five new social video creators to its ESPN Creator Network, who will document ESPN and ABC’s return to broadcasting the National Football League’s (NFL) championship Super Bowl game in February.
The 2026 class includes Chase Murman, Isaac Rochell, Simone Scott, Diana Flores and Leah Cammarano. ESPN said the group will capture major moments across the football season through original content distributed on their own platforms while working with the company’s social, production and talent teams.
The creator program is part of ESPN’s Year of the Super Bowl, a yearlong storytelling initiative built around the network’s first Super Bowl broadcast. The effort is intended to give fans behind-the-scenes access and additional perspectives on major college football and NFL events leading into Super Bowl week in Los Angeles.
“This is a major moment in ESPN’s history, and we have an incredible opportunity to tell that story in new and authentic ways,” Kaitee Daley, the Senior Vice President of Digital, Social and Streaming Content at ESPN, said on Tuesday. “Partnering with creators who have built passionate communities through their distinctive voices and storytelling styles will help bring fans closer to the people, culture and highlights that will define the road to ESPN’s first Super Bowl.”
- Murman is the founder of The QB Plug, a football-focused social media brand centered on quarterback storytelling and athlete-driven content.
- Rochell is a former NFL defensive lineman and sports media personality whose content focuses on football, fatherhood and life beyond the sport.
- Scott is a sports creator, host and reporter who produces content around football, basketball and other sports with an emphasis on making games and storylines more approachable for fans.
- Flores is the captain and quarterback of Mexico’s World Champion National Flag Football Team and a bilingual creator who has helped promote flag football ahead of its Olympic debut at the 2028 Summer Games in Los Angeles.
- Cammarano is a sports analytics creator and former Carolina Panthers Football Analytics intern who produces football data content aimed at making advanced analytics easier for fans to understand.
ESPN said the creators will take part in exclusive experiences throughout the season, including visits to ESPN headquarters, major college football and NFL events and Super Bowl week in Los Angeles.
The ESPN Creator Network launched in 2022 and has become a key part of the company’s broader creator strategy. The program is designed to connect ESPN with audiences through original content tied to sports, culture and online conversation.
ESPN and ABC will air Super Bowl LXI from Los Angeles on February 14, 2027.
