Local television broadcaster Gray Media has promoted Gunnar Tessmer to serve as the company’s Director of Sales at its station in Wausau, Wisconsin.
Tessmer succeeds Sarah Jablonski, who recently left WSAW (Channel 7, CBS) after more than three years as General Sales Manager to oversee Morgan Murphy Media’s Queen B Radio operations in Platteville, Wisconsin and Dubuque, Iowa.
Tessmer has worked at WSAW since 2017, when he joined as a Media Executive. He was promoted to Multimedia and Digital Sales Manager in 2022, overseeing advertising sales across the station’s broadcast and digital platforms. In his new role, he will report to Jessica Laszewski, the Vice President and General Manager of WSAW and WZAW-LD (Channel 33, Fox).
“Our team trusts Gunnar and our business community trusts Gunnar,” Laszewski said in a statement on Thursday. “Our clients rely on his guidance to grow their local businesses effectively.”
Tessmer grew up in north central Wisconsin and said his familiarity with the region helps him work with local advertisers and businesses.
“It is an honor to lead our sales team in helping businesses share their stories, reach their audiences, and grow through sensible marketing solutions,” Tessmer said.
Gray Media owns or operates more than 180 local TV stations across the country, reaching viewers in more than 110 broadcast markets. The company also operates a handful of regional broadcast sports networks in several parts of the country.
