IAB launches new initiative to refresh ad campaign measurements
IAB has unveiled Project Eidos, a multi-year effort to create shared, interoperable standards for cross-channel advertising measurement.
IAB has unveiled Project Eidos, a multi-year effort to create shared, interoperable standards for cross-channel advertising measurement.
Verizon is informally gauging interest in a potential leadership change at its consumer division, though no formal search is underway.
The NAB warned lawmakers that opposing looser broadcast rules could carry dire political consequences in the midterm election.
The experience adds reminders, mobile alerts and personalized viewing, building on engagement from the Paris 2024 Olympics hub.
Manhattan Borough President Brad Hoylman-Signal urged city officials to pressure Curb to stop distributing Newsmax clips in NYC taxis.
The acquisition expands AT&T’s fiber reach by 4M+ locations across 11 states and boosts buildout speed.
Disney’s two-week spat with YouTube TV hurt its sports revenue during its fiscal Q1, executives affirmed on Monday.
Each episode explores how a single theory forms, spreads and collides with verified facts.
It is unclear what, if any, concessions ESPN and the NFL made to the Trump administration to seal the deal.
Federal agents arrested Don Lemon over a Minnesota church protest, pursuing civil rights and religious freedom charges despite prior judicial skepticism.
Charter reported a rare period of growth in its pay TV business, but the company’s ongoing broadband losses weighed on revenue.
Consumer electronics revenue faced pressure in Q4, with TV and appliance margins squeezed despite solid premium product sales.