Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
WARC: Reddit to grow advertising revenue to $1.8 billion in 2025
Reddit accounts for a fraction of overall social media spending, but its platform revenue is expected to grow substantially over time.
Mediaocean: Connected TV sees strong interest among ad buyers
Marketers are continuing to prioritize streaming apps and platforms within their budgets; social media and digital ad buys also remain strong.
Sky Group, ITV renew channels, platforms agreement
The deal means ITV's linear channels and streaming platforms will remain available to Sky's satellite and streaming customers in the years to come.
Gray Media stations to televise Central Texas flood documentary
Gray Media stations across Texas will air a half-hour documentary on the devastating storm and floods this Friday.
RCA to begin using Samsung’s Tizen OS in smart TVs
Tizen-powered RCA TVs will begin shipping in the U.S., Canada and Mexico later this year; other manufacturers will also integrate Tizen into smart TVs sold in Europe and Australia.
TVOT Interview: KPIX GM Scott Warren on CBS AR/VR studios, pursuing local sports rights
KPIX became the first station to develop and deploy a new AR/VR studio for its news broadcasts, creating a new form of local storytelling and influencing other CBS stations to do the same.
Broadcasters losing ad revenue due to AI recommendations
Marketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming rate, Futuri revealed.
Traditional TV share declines in Nielsen’s “The Gauge” for June
Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June
Fox News licenses “Ruthless” podcast as part of new media expansion
Fox News has launched a new media business and agreed to license the hit political podcast "Ruthless."
Viant reveals ad tech partnership with LG Ad Solutions
Inventory from more than 45 million LG smart TVs and smart screens used in the United States is now available through Viant's demand-side platform.
IAB: Generative AI, connected TV platforms influencing ad production
More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.
SiriusXM introduces ad-supported plan, may pull ad-free channels from cars
The company plans to roll out the new ad-supported tier throughout the year.