Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
Bango Chief Marketing Officer Anil Malhotra to take new role
Malhotra and Frank Bury will not seek re-election to Bango's Board of Directors at the end of the month, the company affirmed.
EXECUTIVE MOVES
Disney’s DRAX forges partnership with Amazon DSP
Brands will be able to purchase Disney's streaming inventory within Amazon's demand-side platform.
Sky, Channel 4, ITV forge video advertising partnership
The three broadcasters will allow small- and medium-sized businesses, and eventually ad agencies, to launch one campaign across all their linear channels and platforms.
Trump Mobile launches with expensive wireless plan, flagship phone
President Trump's commercial organization has launched a wireless phone offering with unlimited talk, text and data, as well as numerous fringe benefits.
Lionsgate to launch curated content channel on DirecTV
Lionsgate will offer its film and television content library through a new curated channel that will launch on DirecTV's satellite and streaming platforms in the coming weeks
TEGNA reinforces local news commitment with new streaming newscasts
Local television broadcast TEGNA is launching new, two-hour newscasts on nearly three dozen local TV stations this month.
Joyn inks “NCIS” distribution deal with Paramount Global
ProSieben Sat.1 and its streaming service Joyn have inked a distribution deal with Paramount Global for the rights to "NCIS."
Netflix partners with Yahoo DSP for programmatic ad buys
The partnership involves all 12 regions where Netflix offers its ad-supported tier of service.
Roku partners with Amazon Ads to increase CTV ad inventory
Roku and Amazon have announced an advertising partnership that will allow advertisers to reach 80 percent of the CTV device market in the United States.
Adobe introduces Express for Ads platform geared toward small businesses
Adobe has introduced a new self-serve ad platform that aims to make it easier for small businesses to launch campaigns on a number of third-party platforms.
LG Electronics rolls out new version of WebOS Hub
LG Electronics has rolled out a new version of its WebOS Hub, the connected TV operating system that LG licenses to third party device manufacturers.
IAB releases digital advertising invoice API specs for public comment
The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment.