Author:
Matthew Keys
Matthew Keys is the award-winning founder and editor of TheDesk.net, an authoritative voice on broadcast and streaming TV, media and tech. With over ten years of experience, he's a recognized expert in broadcast, streaming, and digital media, with work featured in publications such as StreamTV Insider and Digital Content Next, and past roles at Thomson Reuters and Disney-ABC Television Group.
BBB National Programs retracts challenge of AT&T ad spot
An advertising organization has withdrawn its complaint against AT&T over its spot challenging T-Mobile's honesty in marketing.
EXCLUSIVE
ESPN launches new ad campaign promoting year-round sports coverage
The network is trying to avoid seasonality churn-out, similar to what co-owned streamer Fubo experiences each year.
Fox partners with Los Angeles group to promote local sports events
The stations will provide expanded coverage highlighting cultural, community and stakeholder involvement tied to global sports events.
Seattle Fox station moving to new studios in 2026
Fox is moving its Seattle television production facility to a new building in the city's downtown.
Hearst promotes Mike Kronenfeld to VP, National Sales
Hearst Television has promoted Mike Kronenfeld to Vice President of National Sales, expanding the responsibilities of a veteran broadcast advertising executive who joined the company in 2023.
Sinclair “disappointed” by Scripps board vote on takeover offer
Sinclair said it hoped Scripps would engage with the company as it continues to evaluate a potential takeover offer for the broadcaster.
Parks Associates: Video revenue to surpass $190 billion by 2030
Average monthly spending on subscription video is expected to peak at about $122.74 in 2028 before easing slightly.
Gracenote expands On Sports metadata solution to include shoulder programming
The updates cover 160-plus leagues globally and unify live games with related sports content in integrated discovery hubs.
Poll: Most Americans oppose loosening federal broadcast ownership rules
Four in five likely voters said consolidation would raise cable, satellite and streaming prices and reduce local control.
FIRST ON THE DESK
Nielsen: Network TV viewership slumps during second week of December
Nielsen data showed lower network TV viewing in mid-December, with average audiences for top broadcast programs falling week over week.
RATINGS
FCC Chairman Carr defends trolling broadcasters in Senate hearing
Democratic senators accused Carr of coercing networks over programming and transactions, raising First Amendment and independence concerns.
NBC previews AI-driven advertising formats ahead of CES
NBC Universal unveiled new AI-powered ad tech and data products designed to link premium video advertising to measurable business outcomes.