Advertising (Industry)
Netflix strikes advertising partnership with Amazon
Amazon and Netflix are joining forces in a new advertising partnership that will bring the streaming giant’s ad inventory to Amazon’s demand-side platform.
Trump signs order to reign in prescription drug ads on TV
President Donald Trump on Tuesday signed an executive action aimed at strengthening federal oversight of prescription drug advertising, directing regulators to tighten disclosure rules and step up enforcement against misleading promotions.
Rakuten TV consolidates B2B services under new enterprise division
Rakuten TV is consolidating its business-facing operations into a single unit called Rakuten TV Enterprise, a move intended to help influence the next growth phase of its B2B unit.
VAB report: YouTube nukes 179 million problematic videos over six years
Child safety violations and scams drive majority of removals as YouTube purges billions of videos, channels and comments.
Veteran ad industry exec Krishan Bhatia leaving Amazon
Krishan Bhatia, a longtime advertising executive who joined Amazon last year to expand its footprint on Madison Avenue and in the annual upfront sales market, is leaving the technology giant.
Scott Hanson says NFL RedZone will have commercials
The 2025 season will be the first in years to feature absolutely no commercial-free football.
Empower Ocean Media forms after merger between media agencies
Empower Media and Ocean Media merged to form Empower Ocean Media Group, the second-largest U.S. independent agency with $1.5 billion in billings.
Judge says Google can keep Chrome, but must share search data
will be allowed to keep its Chrome browser, but cannot forge search-related agreements with third parties on an exclusive basis.
Report: Marketing, ad firms struggling to find interns
Marketing firms and ad agencies are struggling to attract entry-level candidates and interns amid a downturn in interest from college graduates and other young professionals.
Pixalate: Roku, Samsung maintain regional dominance among CTV platforms
The platforms are among the biggest for advertising delivery to those who watch television content via streaming, Pixalate says.
EDO: Football ads continue to deliver high returns for marketers, TV platforms
The NFL continues to deliver unrivaled value for advertisers, according to the latest installment of EDO's NFL TV Outcomes Report released this week.
Viant, Wurl bring scene-level contextual targeting to CTV advertising
Through its partnerships with IRIS.TV and Wurl, Viant becomes the first DSP to deliver scene-level contextual targeting in connected TV.