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Advertising (Industry)

A television remote used with Charter's Spectrum TV services. (Courtesy photo)

Analyst: U.S. pay TV penetration falls below 50 percent during Q4

The number of households subscribed to traditional pay TV or an equivalent fell below a critical threshold during Q4 2025, according to an analyst.

Peter Naylor. (Courtesy image)

Nielsen hires ex-Netflix ad exec Peter Naylor

Nielsen has appointed Peter Naylor as its first Chief Client Officer to strengthen partnerships across media and advertising.

EXECUTIVE MOVES
The logo of streaming audio platform TuneIn. (Logo courtesy TuneIn, Graphic designed by The Desk)

Stingray acquiring streaming audio platform TuneIn for $175 million

Stingray will acquire TuneIn for up to $175 million, expanding its global reach in digital audio streaming and advertising.

FIRST TO REPORT

Amazon: Prime Video ad tier grows to 315 million users

The data point was released as part of a broader presentation on Amazon's connected TV ad products and innovations.

An Apple TV remote in front of a blurry television set.

WARC: Marketers should expect the unexpected in 2026

The influencer economy and the growing use of AI is giving way to cautious optimism about the state of the marketing economy heading into 2026.

Stock image of streaming advertising smart TV image.

DIRECTV takes on local TV with political advertising product

DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV platforms.

The newest Panasonic TVs will come in OLED and mini-LED variants. (Courtesy image, Graphic by The Desk)

Amazon brings local TV advertising to Prime Video

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

blank reddit app smartphone webp td

Reddit tests interactive ad feature with Paramount, EA Sports

Reddit is testing a new interactive ad format that courts engagement from its users.

An AT&T storefront in Missouri. (Photo courtesy Jeff Moore, Wave7 Research)

Review board says AT&T should modify iPhone 16 Pro marketing spot

The NARB has affirmed the NAD's order on an AT&T promotion that misrepresented who was eligible for an iPhone 16 Pro "on us."

The logo of The Trade Desk. (Courtesy logo, Graphic designed by The Desk)

The Trade Desk revenue grows 18 percent on strong advertiser demand

The Trade Desk saw strong interest in its advertising technology solutions during the third quarter of the year.

EARNINGS REPORT
A smart television set running the Netflix application.

Netflix offers granular subscriber-related insights once again

A new metric called Monthly Average Viewers is intended to draw more interest from prospective advertisers.

The Stream TV Evo Force 1 Box combines Android TV with the power of TiVo's content recommendation engine. (Photo courtesy Digital Evolution)

Xperi: TiVo One grows to 4.8 million users during Q3

Xperi logged a 16 percent decline in overall revenue, but said its TiVo OS is gaining momentum with streamers around the world.

EARNINGS REPORT
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