Advertising (Industry)
Blue Ant Media finalizes reverse takeover, plans stock exchange listing under new symbol
Blue Ant Media has completed its previously announced reverse takeover and plans to list on the Toronto Stock Exchange under a new ticker symbol.
Amazon ad revenue helps boost profit during Q2
Amazon's advertising business was one of many bright spots in the company's second quarter (Q2) earnings report released on Thursday.
Origin hires Michael Rosen, opens New York City office
Both moves are intended to help Origin scale its operations and better serve its clients and partners.
Roku revenue reaches $1.1 billion during Q2, spurred by higher platform income
Roku posted a $10.5 million profit during Q2, fully reversing its financial loss from last year as the company broke even on hardware sales.
EARNINGS REPORT
Charter officially debuts Spectrum Reach Architect
The platform uses artificial intelligence to help ad buyers optimize their TV, digital and streaming media campaigns.
Kumail Nanjiani, Rob Mac the new faces of DirecTV
DirecTV's new ad spots feature Kumail Nanjiani and Rob Mac, who highlight the streaming and satellite platform's transformation into an aggregate platform for live TV and on-demand video apps.
Viant integrates IRIS.TV technology, reports into demand-side platform
Viant has integrated IRIS.TV’s content insights and pre-bid targeting into its DSP, enabling real-time CTV ad optimization based on contextual and emotional content performance.
eMarketer: Connected TV, phones dominate digital media use in U.S.
U.S. digital media use will hit 8.6 hours daily in 2025, driven by CTV and video growth, as AI and mobile apps reshape advertising strategies, according to a new report.
PwC: Price hikes will help streaming revenue reach $113 billion by 2029
U.S. streaming video revenue is projected to climb to nearly $113 billion by 2029 driven by subscriber growth and price hikes, according to a new report released this week.
T-Mobile grows revenue to $17.4 billion during Q2
T-Mobile now serves nearly 133 million postpaid wireless lines after adding over 300,000 net customer accounts during Q2; postpaid service revenue grew 9 percent.
EARNINGS REPORT
YouTube earns $9.8 billion in ad revenue during Q2
YouTube earned 13 percent more ad revenue during Q2 compared to last year; Alphabet reported a 14 percent year-over increase in total revenue to $96.4 billion.
Bloomberg: Walmart to convert Vizio into private label brand
Walmart will convert Vizio into a private label brand and stop selling Vizio TVs at rival retailers by the end of the year, according to a report.