Advertising (Industry)
Gracenote: Drivers crave more smart features from car radios
The majority of drivers surveyed said they'd stop using their smartphone in the car if their in-car infotainment systems had "smarter" features.
DATA
Viamedia rebrands with emphasis on artificial intelligence
Viamedia has rebranded as Viamedia.ai, introducing a new artificial intelligence platform that combines traditional TV, connected TV and digital advertising into a single system.
Roku launches connected TV ad platform in Brazil
Roku has launched a new connected TV advertising marketplace in Brazil, marking the company's latest international expansion as it seeks to capitalize on that country’s booming streaming audience.
DIRECTV, Glance partner on artificial intelligence ad, data features
The features will include personalized marketing experiences and data-driven information like weather forecasts and sports scores.
Titan Ads forms strategic partnership with TiVo in Europe
Titan Operating Systems has entered into a strategic partnership with Xperi's TiVo that involves connected TV ad sales on devices in Europe, the companies announced on Tuesday.
Brad Seitter to become CEO and President of TVB in January
Brad Seitter will become its next President and Chief Executive Officer of TVB in January, succeeding Steve Lanzano.
Wall Street still bullish on broadcast TV industry, analyst says
Financial experts are still optimistic about the long-term health of the broadcast television industry, even as some of its key revenue streams are expected to taper off in the years ahead.
ANALYSIS
LG: Marketers call for balance in creative, data as budgets shift to CTV
Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about how AI will influence creative and data-driven decisions.
DATA
Comscore forges measurement partnership with TiVo
Comscore and TiVo have announced a strategic partnership that will combine TiVo’s advanced program metadata with Comscore’s cross-platform audience measurement tools.
Gracenote: Context-based targeting improves some CTV advertising goals
CTV advertisers are seeing lower returns on some campaigns because they use precision-based targeting rather than context-based targeting, Gracenote said.
TiVo: Consumers crave simplicity as streaming app usage, costs increase
Streamers are shelling out more money for the privilege of spending time with television apps and services, with bundled streaming services and local programming emerging as major drivers of engagement.
IAB: Tariffs convince brands to pull back on ad spending
IAB lowered its 2025 U.S. ad spend forecast based on concerns about tariffs and further economic headwinds.