Advertising (Industry)
VAB: Consumers shifting toward ad-based streaming platforms amid rising costs
As premium services effectuate price increases, consumers are warming up to free, ad-supported streaming options for their entertainment needs.
Spectrum Reach links small businesses with Customer Data Match
Customer Data Match has helped power 800 successful traditional and connected TV ad campaigns for small- and medium-sized businesses.
NBA Finals ad spend reaches $286 million
The seven-game NBA Finals might have pulled in smaller numbers for ABC and ESPN Plus this year, but it was still financially lucrative for parent company Disney.
European streamers start to embrace ads on Netflix
TV and film fans in Germany, the United Kingdom, Spain and other countries are watching more Netflix content on its ad-supported tier.
XR: Most TV ads lack accessibility features like captions
The shortcoming means viewers with disabilities aren't engaging with brand messaging on TV.
Disney launching shoppable “storefronts” on streaming services
Disney is launching virtual storefronts that will allow streamers to purchase goods and services when they watch content on Disney Plus, ESPN Plus and Hulu.
Tubi partners with YouTube creators on new digital shows
Tubi is expanding its streaming library by licensing content from popular YouTube creators, further integrating digital talent into its free, ad-supported platform.
Viamedia appoints Robert Benoit as Chief Financial Officer
Benoit's hiring comes weeks after Viamedia announced it was acquiring digital advertising company LocalFactor and realigning its executive leadership team with the same goal in mind.
Dan Callahan promoted to SVP, Chief Revenue Officer at Spectrum Reach
Charter Communications has promoted Dan Callahan to serve as the Senior Vice President and Chief Revenue Officer of its advertising sales business Spectrum Reach.
Disney’s DRAX forges partnership with Amazon DSP
Brands will be able to purchase Disney's streaming inventory within Amazon's demand-side platform.
Sky, Channel 4, ITV forge video advertising partnership
The three broadcasters will allow small- and medium-sized businesses, and eventually ad agencies, to launch one campaign across all their linear channels and platforms.
Netflix partners with Yahoo DSP for programmatic ad buys
The partnership involves all 12 regions where Netflix offers its ad-supported tier of service.