Advertising (Industry)
More Americans using only their phones to stream video content, study reveals
The latest DASH TV Universe Study shows a strong uptick in the number of people who are shifting their TV viewing to non-TV devices.
Fox expands ad partnership with The Trade Desk
Fox is expanding its partnership with The Trade Desk, incorporation various products into Fox's own AdRise.
C15 Studio emerges from stealth, develops FAST channels for premium sports brands
Formula 1, Triton Poker, One Championship and Squash TV are among the first streaming channels developed by the London-based sports content studio.
Spectrum Reach, Magnite partner on programmatic advertising
Spectrum Reach will expand its use of Magnite's programmatic ad tech to deliver more-personalized experiences through the Spectrum TV app.
FreeWheel expands programmatic ad capabilities across live streaming events
With more major sporting events shifting over to streaming platforms, FreeWheel sees an opportunity to super-serve audiences and ad buyers alike.
Netflix ad revenue per subscriber narrowing, measurement firm says
Netflix's advertising revenue per ad-supported subscriber is expected to drop from $70 this year to around $59 in 2026.
Roku, Fandango partner on connected TV advertising
The partnership will allow theatrical advertisers to see the effectiveness of Roku campaigns against ticket sales.
iSpot partners with LinkedIn to improve connected TV campaign effectiveness
iSpot will help LinkedIn measure the effectiveness of campaigns targeting business-to-business customers on connected TV platforms.
Fox to utilize Comcast’s FreeWheel for dynamic ads during college football games
Fox has tapped Comcast's ad tech solution FreeWheel for dynamic campaigns that will air during college football games.
Roku launches streaming-first advertising platform Roku Exchange
Roku Exchange aims to connect digital ad inventory with demand from buyers through a streaming-first platform.
Nexstar hires Lisa Taylor from Amazon to lead digital ad sales
Nexstar Media Group has poached a top business development executive from Amazon to help it grow digital advertising sales and revenue.
Comcast’s Effectv brings addressable ads to local buyers
Comcast’s advertising business Effectv is offering targeted ad campaigns to local and regional ad buyers through its Audience Addressable product.