Advertising (Industry)
PwC: Price hikes will help streaming revenue reach $113 billion by 2029
U.S. streaming video revenue is projected to climb to nearly $113 billion by 2029 driven by subscriber growth and price hikes, according to a new report released this week.
T-Mobile grows revenue to $17.4 billion during Q2
T-Mobile now serves nearly 133 million postpaid wireless lines after adding over 300,000 net customer accounts during Q2; postpaid service revenue grew 9 percent.
EARNINGS REPORT
YouTube earns $9.8 billion in ad revenue during Q2
YouTube earned 13 percent more ad revenue during Q2 compared to last year; Alphabet reported a 14 percent year-over increase in total revenue to $96.4 billion.
Bloomberg: Walmart to convert Vizio into private label brand
Walmart will convert Vizio into a private label brand and stop selling Vizio TVs at rival retailers by the end of the year, according to a report.
Fox gets $2 billion in ad commitments, fueled by sports interest
Fox has concluded its 2025-26 Upfront negotiations, delivering strong performance across every major segment of its portfolio.
Innovid rolls out support for LinkedIn CTV ads
Clients can now purchase connected TV ad inventory within the Social Ads Manager.
Ampere: Netflix runs more ads during original shows, movies
Streamers encounter more ads when watching original, exclusive programming on Netflix, though its overall ad load is still lower than some of its competitors.
HP to launch advertising platform on PCs, streaming video app
The company hopes to use insights from its desktop and laptop computers to help advertisers target PC and streaming video users.
Study: Most sports fans watch live events on streaming platforms
The study released this week contradicts first- and third-party data from Nielsen and other measurement sources.
Nexstar promotes Dan Lanzano to President, National Ad Sales
Nexstar Media Group has promoted Dan Lanzano to the newly created role of President of National Advertising Sales, overseeing initiatives for the CW Network and NewsNation.
PubMatic launches AI-powered sports marketplace with game moment curation
PubMatic's new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time.
Americans drawn to special interest bundles, Bango says
A growing number of American consumers are signing up for specialist subscriptions that reflect their personal interests.
DATA