Advertising (Industry)
NBC: Interest in Paris Olympics advertising outpaces Rio, Tokyo games
More than $500 million has been generated from new sponsors who have committed advertising spend against the Summer Olympic and Paralympic Games.
Survey: Streamers open to ads if it saves them cash on subscriptions
American streamers are happy to watch content with ads if it means they save money on subscription-based services.
BIA: Political ad spend on radio to reach $561 million in 2024
Overall, local advertising revenue will top $173 billion across platforms in 2024.
British ad spending increased 9.3 percent during Q1: report
British brands and marketers spent £9.2 billion during the first three months of the year, according to AA/WARC.
YouTube Q2 advertising revenue misses Wall Street estimates
YouTube earned $8.66 billion in core advertising revenue during, a figure that was higher on a sequential basis but lower than what Wall Street analysts were expecting.
Netflix to fully sunset ad-free “Basic” plan in U.S., France
Netflix will fully retire its low-cost, commercial-free plan "Basic," requiring grandfathered-in subscribers to buy the tier with ads or pay more for uninterrupted streaming.
Family Entertainment Television hires Kyle Patten away from Univision
Family Entertainment Television has hired Kyle Patten away from Univision to lead performance sales initiatives for the company.
Truth Social stock rises 30 percent after Trump assassination attempt
Shares in Trump Media rose 30 percent on Monday, the first business day since an assassination attempt on former President Donald Trump.
AXS hires Brian Doherty away from Nexstar Media
AXS TV has hired former Nexstar Media sales executive Brian Doherty into a similar role at the firm.
Nielsen hires Akhil Parekh away from Publicis Groupe
Akhil Parekh is joining the audience measurement company as its Chief Solutions Officer of Digital Product.
Tubi brings free streaming television app to United Kingdom
The launch of Tubi in the U.K., which brings more than 20,000 film and TV episodes to frugal streamers, is part of a continued international expansion effort at Fox.
Titan OS launches connected TV advertising marketplace
The new CTV advertising marketplace, called Titan Ads, aims to help marketers get their campaigns in front of more than 30 million streaming households across Europe.