Advertising (Industry)
FDA seeks to improve medicine ads on radio, TV
The FDA is evaluating whether to modify its rules for pharmaceutical ads aired on broadcast television and radio stations.
Connected TV advertising to reach $87 billion by 2027, report says
The new data from Ampere shows more traditional television advertisers are shifting more money into addressable connected TV inventory.
Fox details cloud-first broadcast architecture behind “Gryphon Project”
Executives at Fox Corporation have offered a rare look inside the company’s sweeping technology overhaul that rebuilt the infrastructure powering its broadcast networks, sports channels and streaming platforms.