Advertising (Industry)
Paramount TV business still biggest earner, but streaming gains ground in 2024
The company's traditional TV business accounted for nearly 65 percent of Paramount's overall revenue last year.
Kristen Schaal voices Squirrel in new DirecTV ad
DirecTV is pairing its famed pigeons Frank and Bobby with a hyper squirrel named Tammy, who wonders aloud how DirecTV is able to aggregate content recommendations from channels and apps through a single platform.
GumGum: Contextual ads valued over identity-based spots
A consumer survey found more TV viewers and streamers prefer and engage with contextual advertising at a higher level than identity-based spots and campaigns.
Nexstar hires Samantha Osborne Reynolds to oversee political ad sales
Nexstar has appointed industry sales veteran Samantha Osborne Reynolds to oversee the company's newly-formed political advertising sales unit
Fox Sports sees $800 million in advertising from Super Bowl LIX
The company's decision to distribute a free feed of the NFL championship game on Tubi helped.
Veteran advertising executive David Kline to retire from Charter’s Spectrum Reach
David Kline will retire from Charter in May after spending nearly five decades in the TV industry; Jason Brown will be elevated to the role of EVP of Spectrum Reach at that time.
Stacey Lynn Schulman announces departure from Nexstar
Stacey Lynn Schulman has left Nexstar Media Group after serving as the broadcaster's platform marketing and intelligence executive for about a year.
Parks: Cord-cutters choosing more ad-supported streaming platforms
More than half of Americans have ditched cable and satellite or never paid for it in the first place, according to Parks Associates.
DATA
Forthcoming Sonos streaming video device likely an Android TV box
Sonos could release an Android TV streaming device that integrates The Trade Desk's technology and costs as much as $400.
YouTube reaches $10 billion in ad revenue during Q4
Alphabet says YouTube topped $10 billion in ad earnings, propelling Google's ad business to $61 billion in revenue.
Ampere: Streamers to surpass broadcasters in content spending
Streaming platforms will surpass TV broadcasters in terms of global content spending for the first time this year, according to a projection from Ampere Analysis.
Paramount Global ends standoff with Nielsen
Months after its prior contract expired, Paramount and Nielsen are working together once again.