Sports-focused streaming service Fubo says it is rolling out a new advertising package that allows brands to take advantage of the platform’s home screen and ability to generate curated video playlists in order to better target streaming video users.
The ad package, called the Triple Play, is described as a proprietary “high-impact ad unit” that reaches consumers from the moment they enter the Fubo app.
The Triple Play starts with Fubo’s connected TV (CTV) home screen — typically the first thing a streamer sees when they launch the app on their phone, tablet or smart TV — which will spotlight a brand through a branded banner and custom content carousel filled with on-demand videos relevant to the campaign, Fubo says.
Branded video content can be outfitted with a quick-response (QR) code that connects streamers with a brand, product or service when they scan it with their mobile devices. It also features a custom content carousel that includes live and on-demand programming hand-picked by Fubo and its brand partners, as well as an advertiser’s clickable branded content video within the curated playlist, the company says.
Fubo’s press release on the Triple Play ad package didn’t include examples of what it might look like, but Fubo subscribers will be exposed to the Triple Play for the first time when the streamer partners with an unnamed major retailer to promote their back-to-school sales.
“Traditional 15- and 30-second ad spots have long been staples in TV advertising, but CTV has made it possible to expand standard TV ad formats to command more attention and engagement,” Dina Roman, the Senior Vice President of Global Ad Sales and Operations at Fubo, said in a statement on Friday. “By offering premium bespoke ad opportunities, we are creating even more ways brands can authentically reach their target audiences. We can’t wait to debut The Triple Play with our inaugural brand sponsor.”
Fubo operates its streaming TV platform in the United States, Canada and Spain, offering live broadcast and cable channels that are specific to each region. In the U.S., the service includes channels like local ABC, CBS, Fox and NBC stations; the ESPN multiplex of cable networks; Fox Sports 1; CBS Sports Network; BeIN Sports; and news and entertainment channels from Paramount Global, the Walt Disney Company, Fox Corporation and Warner Bros Discovery.
While subscriptions are still the biggest part of Fubo’s quarterly revenue, the company’s advertising business is growing, with Fubo earning $26.285 million in North America ad revenue last quarter.
