Advertising (Industry)
Cineverse partners with ad tech firm The Trade Desk
Cineverse and The Trade Desk have forged a strategic partnership focused on global streaming ad opportunities.
Spectrum debuts Audience Reach Optimizer for advertisers
Charter has introduced a new tool called the Audience Reach Optimizer that is intended to help brands deliver more-effective campaigns to TV viewers.
Tubi: Streamers turned off by premium, ad-inclusive services
Most American consumers say ads are a fair trade-off for free streaming content, but they expect commercial-free experiences if they're paying for a video service.
Roku annoys customers with power-on advertisements
Roku has annoyed some of its streamers by introducing power-on ads that automatically play when a customer first starts using their TV.
Sharp TVs powered by TiVo start selling in U.S.
A handful of electronics retailers in the United States have started selling a model of Sharp TV that is powered by the new TiVo streaming operating system
Report: Sonos abandons plan to build streaming TV player
Sonos has decided not to move forward with a project that involved a streaming TV device, according to a report published on Wednesday.
Gracenote: FAST channels exceed 1,600 with over 178,000 unique programs
The "2025 Gracenote FAST Report" says streamers have more free content options than ever before, which poses some discovery and advertising challenges.
Fox exec: Most content consumption on Tubi is VOD, not FAST
The majority of streamers who watch movies and shows on Tubi are doing so through its on-demand features rather than through linear content channels, a senior Fox executive said on Monday.
Roku hires Lauren Benedict to lead global ad sales
Roku has hired Lauren Benedict to oversee its global advertising sales, the company announced on Monday.
DirecTV to sponsor SXSW Film & TV Festival
DirecTV will serve as a presenting sponsor of the South by Southwest (SXSW) Film & TV Festival in Austin, Texas this summer.
Viamedia achieves milestone, repping more than 100 video programmers
Viamedia says it has become the first United States-based advertising sales firm to represent more than 100 video service providers.
Barb to start measuring YouTube viewership on TVs
The need for better viewership data comes as more streamers are watching YouTube content on the biggest screens in the home, the companies proffer.