Fox Corporation revealed its advertising income from Super Bowl LIX clocked in at $800 million this year, boosted in part by the distribution of a stream of the NFL championship game on its free, ad-supported streaming TV (FAST) platform Tubi.
On Wednesday, executives revealed Fox’s traditional TV broadcast of the Super Bowl brought in $600 million in advertising revenue, with the other $200 million coming from Tubi commercial spots. Tubi was the first network-owned FAST platform to offer a free, live feed of any Super Bowl game.
The Super Bowl itself pulled in impressive ratings, with Fox reporting on Tuesday the average viewership of the game was north of 127 million. The event peaked during the second quarter, with nearly 138 million tuning in between 8 p.m. and 8:15 p.m. Eastern Time.
The number of people who streamed some or all of Super Bowl LIX on Tubi was 13.7 million, according to first-party data cited by Fox. The game was also distributed on the Fox Sports app and through the NFL’s digital platforms, including NFL Plus, adding to the game’s overall viewership figure.
“Congratulations to our teams at Fox Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever,” Lachlan Murdoch, the CEO of Fox, said in a statement.
The Apple Music halftime show featuring Kendrick Lamar set a viewership record of its own, with 133.5 million viewers tuning in to Fox or watching simulcasts on Tubi, Telemundo, Fox Deportes and the NFL app. Previously, the highest-rated halftime show was Michael Jackson’s performance at Super Bowl XXVII in 1993, which had an estimated TV audience of 133.4 million, per Nielsen data.
