Stacey Lynn Schulman has left Nexstar Media Group after serving as the broadcaster’s platform marketing and intelligence executive for about a year.
In a social media post on Thursday, Schulman said she wanted to pursue “more creative paths, giving voice to new music and life to new ideas.”
“The media and entertainment space is changing exponentially, providing many more canvases for creators to tell their stories,” Schulman wrote. “I’m interested in building opportunities for content and brands to partner in ways that are less interruptive, more synergistic and deeply engaging for consumers and fans on screens, in soundscapes, and in real-life communities.”
Schulman was hired by Nexstar last February, appointed to the newly-created role of Executive Vice President of Platform Marketing and Intelligence. In that role, she was responsible for developing and executing on new strategies that connected Nexstar’s local and national audiences with its advertisers, and to oversee the development of its business intelligence sales unit. Nexstar owns or operates around 200 local TV stations, as well as the cable news channel NewsNation and the CW Network. The company also has an investment stake in the ad-supported streaming service Haystack News and operates an AM radio station in Chicago.
Schulman initially reported to Michael Strober, Nexstar’s Chief Revenue Officer; Strober left the company last October after his position was eliminated. Nexstar said the decision to eliminate the CRO position was intended to better streamline its operations. Schulman left the company in January, but her decision to depart was not made public until this week.
“I know that many of you are also walking through new doors and transitions that may or may not have been planned,” Schulman wrote on Thursday. “Lately it seems like everywhere I turn, there is another colleague, neighbor, relative or classroom parent navigating new circumstances, fleeting job security, and shrinking 401k assets — and, if you’re in mid-life, you are probably managing the needs and expectations of not just your nuclear family, but potentially you’re aging parents, teens heading to college, young adult children still living at home, and maybe even grandchildren too. These are challenging times for many of us.”
Schulman said she hoped to remain connected with her colleagues and her connections while moving forward with other interests and career paths.
“I’m not a career coach or self-help resource, but I do believe that staying connected and helping each other through these times can only make us stronger,” she wrote, inviting people to connect with her on LinkedIn.
Before joining Nexstar, Schulman worked for Katz Media Group, where she held a number of different roles over six years, including Chief Marketing Officer and Executive Vice President of Strategy and Analytics. She held similar senior and executive-level roles at TVB, Turner Broadcasting and Initiative; she began her career as a research analyst at Katz Television in 1989 before accepting the same role at CBS in 1992.
