Advertising (Industry)
AXS hires Brian Doherty away from Nexstar Media
AXS TV has hired former Nexstar Media sales executive Brian Doherty into a similar role at the firm.
Nielsen hires Akhil Parekh away from Publicis Groupe
Akhil Parekh is joining the audience measurement company as its Chief Solutions Officer of Digital Product.
Tubi brings free streaming television app to United Kingdom
The launch of Tubi in the U.K., which brings more than 20,000 film and TV episodes to frugal streamers, is part of a continued international expansion effort at Fox.
Titan OS launches connected TV advertising marketplace
The new CTV advertising marketplace, called Titan Ads, aims to help marketers get their campaigns in front of more than 30 million streaming households across Europe.
More Americans using only their phones to stream video content, study reveals
The latest DASH TV Universe Study shows a strong uptick in the number of people who are shifting their TV viewing to non-TV devices.
Fox expands ad partnership with The Trade Desk
Fox is expanding its partnership with The Trade Desk, incorporation various products into Fox's own AdRise.
C15 Studio emerges from stealth, develops FAST channels for premium sports brands
Formula 1, Triton Poker, One Championship and Squash TV are among the first streaming channels developed by the London-based sports content studio.
Spectrum Reach, Magnite partner on programmatic advertising
Spectrum Reach will expand its use of Magnite's programmatic ad tech to deliver more-personalized experiences through the Spectrum TV app.
FreeWheel expands programmatic ad capabilities across live streaming events
With more major sporting events shifting over to streaming platforms, FreeWheel sees an opportunity to super-serve audiences and ad buyers alike.
Netflix ad revenue per subscriber narrowing, measurement firm says
Netflix's advertising revenue per ad-supported subscriber is expected to drop from $70 this year to around $59 in 2026.
Roku, Fandango partner on connected TV advertising
The partnership will allow theatrical advertisers to see the effectiveness of Roku campaigns against ticket sales.
iSpot partners with LinkedIn to improve connected TV campaign effectiveness
iSpot will help LinkedIn measure the effectiveness of campaigns targeting business-to-business customers on connected TV platforms.