Advertising (Industry)
Survey: Consumers want “helpful” connected TV ads for holiday shopping
Streamers are spending more time with ad-supported media, and they're hoping campaigns help them figure out what to buy during the holiday shopping season.
Google’s plan to fund California newsrooms draws scorn from journalism groups
While some executives are praising the move as helping to fund grassroots journalism, unions say they're disappointed that Google is getting an easy out after destroying the local news business model for years.
DirecTV taps Deion Sanders for new national ad campaign
DirecTV mascots Frank and Bobby have returned in time for fall sports — and, this time, a new pigeon has joined their flock.
Scripps sees social causes, Kamala Harris boosting political ad spending
Scripps is hoping to capitalize on social causes and the race for the White House, which should earn it a record amount from political ad spending, executives said this week.
NBC: Interest in Paris Olympics advertising outpaces Rio, Tokyo games
More than $500 million has been generated from new sponsors who have committed advertising spend against the Summer Olympic and Paralympic Games.
Survey: Streamers open to ads if it saves them cash on subscriptions
American streamers are happy to watch content with ads if it means they save money on subscription-based services.
BIA: Political ad spend on radio to reach $561 million in 2024
Overall, local advertising revenue will top $173 billion across platforms in 2024.
British ad spending increased 9.3 percent during Q1: report
British brands and marketers spent £9.2 billion during the first three months of the year, according to AA/WARC.
YouTube Q2 advertising revenue misses Wall Street estimates
YouTube earned $8.66 billion in core advertising revenue during, a figure that was higher on a sequential basis but lower than what Wall Street analysts were expecting.
Netflix to fully sunset ad-free “Basic” plan in U.S., France
Netflix will fully retire its low-cost, commercial-free plan "Basic," requiring grandfathered-in subscribers to buy the tier with ads or pay more for uninterrupted streaming.
Family Entertainment Television hires Kyle Patten away from Univision
Family Entertainment Television has hired Kyle Patten away from Univision to lead performance sales initiatives for the company.
Truth Social stock rises 30 percent after Trump assassination attempt
Shares in Trump Media rose 30 percent on Monday, the first business day since an assassination attempt on former President Donald Trump.