Advertising (Industry)
Sinclair raises revenue guidance on strong political ad buys
The TV broadcaster expects political advertising to help offset core, non-political ad buying.
Caitlin Clark leads WNBA on Ion to 23.4 million viewers
The network's parent company E. W. Scripps said the number of men watching WNBA on Ion games grew 181 percent compared to 2023.
Comcast Advertising hires MLB exec to lead global marketing and insights
Comcast Advertising has hired former Major League Baseball's global head of marketing to serve in a similar role for their firm.
Roku launches self-service performance platform Ads Manager
Roku has unveiled its new platform Roku Ads Manager, a direct self-service solution designed to help connected TV advertising performance.
By:
Roku (press release)
Spectrum Reach announces collaboration with Amazon Ads
The partnership aims to help small businesses tap into more advertising inventory through Spectrum products.
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Charter Communications (press release)
The Trade Desk CEO says not interested in competing against Roku, Amazon
The Trade Desk's CEO did not dispute reports that the company is building its own smart TV operating system.
Freewheel helps accelerate record-breaking streaming event for Olympic advertisers
FreeWheel served a record number of ads and programmatic impressions for a live event, enabling NBCUniversal to further open inventory to new advertisers.
By:
Comcast Advertising (press release)
LG launches Innovation Lab for connected TV advertising solutions
The aim of the lab is to create and deploy "more personalized, engaging, and effective advertising experiences," LG says.
Fox Weather hires ad exec Jason Hermes away from Weather Channel
Hermes is the latest Weather Channel staffer to join Fox Weather since it launched nearly three years ago.
Fubo unveils “Triple Play” connected TV advertising package
The new ad offering exposes streamers to brand messaging from the moment they open the Fubo app.
Report: The Trade Desk developing a streaming TV operating system
The Trade Desk has been quietly developing its own streaming TV operating system to compete against Roku and Amazon’s Fire TV.
George Kittle ditches trademark locks for DirecTV
As part of an ongoing promotion, fans have the opportunity to win a custom-made football helmet signed by the 49ers tight end.