Advertising (Industry)
Stingray acquiring streaming audio platform TuneIn for $175 million
Stingray will acquire TuneIn for up to $175 million, expanding its global reach in digital audio streaming and advertising.
FIRST TO REPORT
Amazon: Prime Video ad tier grows to 315 million users
The data point was released as part of a broader presentation on Amazon's connected TV ad products and innovations.
WARC: Marketers should expect the unexpected in 2026
The influencer economy and the growing use of AI is giving way to cautious optimism about the state of the marketing economy heading into 2026.
DIRECTV takes on local TV with political advertising product
DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV platforms.
Amazon brings local TV advertising to Prime Video
Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.
Reddit tests interactive ad feature with Paramount, EA Sports
Reddit is testing a new interactive ad format that courts engagement from its users.
Review board says AT&T should modify iPhone 16 Pro marketing spot
The NARB has affirmed the NAD's order on an AT&T promotion that misrepresented who was eligible for an iPhone 16 Pro "on us."
The Trade Desk revenue grows 18 percent on strong advertiser demand
The Trade Desk saw strong interest in its advertising technology solutions during the third quarter of the year.
EARNINGS REPORT
Netflix offers granular subscriber-related insights once again
A new metric called Monthly Average Viewers is intended to draw more interest from prospective advertisers.
Xperi: TiVo One grows to 4.8 million users during Q3
Xperi logged a 16 percent decline in overall revenue, but said its TiVo OS is gaining momentum with streamers around the world.
EARNINGS REPORT
Comscore swings to modest profit during Q3
Comscore saw a higher amount of interest in its cross-platform measurement solutions during Q3.
EARNINGS REPORT
Roku launches self-serve advertising platform
Roku said the new platform, called Roku Ads API, is aimed at developers who want more-direct access to its first-party advertising technology.