Advertising (Industry)
PubMatic, Brightline partner on connected TV ad formats
PubMatic and BrightLine have partnered to bring interactive and addressable CTV ad formats to PubMatic’s programmatic platform.
Titan OS grows to 18 million users, secures new funding
Titan OS raised a new round of funding to expand its connected TV platform and accelerate product development.
Gracenote launches Content Connect for program-level targeting
The platform supports PMP and PG deal creation through direct access or partner SSPs and DSPs.
Ampere: Older streamers watching more social influencer content
Half of internet users aged 55 to 64 now watch influencer content weekly, driving an 18 percent rise in overall viewing since early 2020.
Nielsen: Fox continues ratings streak with National Football League games
Fox continued its dominance on broadcast and cable television with its strong slate of NFL games and cable news programming.
RATINGS
DIRECTV targets airline passengers with free trial offers during “Streamsgiving”
A DIRECTV executive characterized the trials as a gift that streamers can keep using once they arrive at their destinatons.
EXCLUSIVE
Digital Culture Group unveils Resonance Pathway feature within AI-powered ARI
Digital Culture Group has unveiled a new tool intended to help marketers better understand how real-time events influence consumer behavior, an approach the company says will improve campaign planning and execution across the entire advertising funnel.
Xperi promotes Matt Milne to President, Tivo Ads
Xperi has appointed Matt Milne to serve as its President of TiVo Ads, adding to his current responsibility as Chief Revenue Officer of the company.
TripleLift brings pause ads to Xumo, Plex
TripleLift expanded its pause ads format to new partners including Xumo and Plex, offering broader access to premium CTV inventory.
Bango adds AI products from DeepL to Digital Vending Machine
Bango is broadening the subscriptions offered in its Digital Vending Machine by integrating AI-powered products from DeepL.
Analyst: U.S. pay TV penetration falls below 50 percent during Q4
The number of households subscribed to traditional pay TV or an equivalent fell below a critical threshold during Q4 2025, according to an analyst.
Nielsen hires ex-Netflix ad exec Peter Naylor
Nielsen has appointed Peter Naylor as its first Chief Client Officer to strengthen partnerships across media and advertising.
EXECUTIVE MOVES