Advertising (Industry)
DoubleVerify partners with Spectrum Reach to improve streaming TV campaign performance
Spectrum Reach will provide show-level data, giving advertisers insight into the specific programs their ads run alongside.
Hearst promotes Christopher Martinez to VP, Advanced Advertising
Hearst Television has promoted Christopher Martinez to the newly created role of Vice President, Advanced Advertising.
EXECUTIVE MOVES
Roku partners with Google on identity, measurement capabilities for advertisers
Roku is partnering with Google as a launch partner for its Confidential Publisher Match identity solution in Display & Video 360.
VAB: Most prospective voters engage with ad-supported TV
Viewers exposed to political messaging on TV are more likely to engage, seek information and take action.
A+E Global Media renews measurement pact with Nielsen
The deal covers audience measurement for brands including A&E, Lifetime and the History Channel.
Nielsen to delay “The Gauge” report after streamers complain over metrics
Early results suggested broadcast and cable viewing rose in February due to the Super Bowl and Winter Olympic Games.
Fox News Media sees two years of record ad revenue growth, exec says
Political advertising tied to the 2026 midterm elections is expected to further boost revenue, with industry forecasts projecting around $11 billion in total spending.
FIRST ON THE DESK
Study: TV remains most-important ad platform across purchase funnel
TV’s impact in the awareness stage was five times greater than social media and seven times greater than non-TV streaming video platforms.
Live Nation settles with Justice Department over ticket marketplace dominance
The settlement still faces judicial review and opposition from several states that say it fails to address Live Nation’s alleged monopoly.
NARB says T-Mobile should modify certain satellite coverage claims
Promotional spots imply that T-Mobile's wireless coverage is universal thanks to its satellite-based connectivity, which isn't available everywhere.
Media Rating Council questions Nielsen’s revised audience estimates
The watchdog reported a 10 percent decline in adults 25–54 impressions and raised concerns about panel representation and modeling accuracy.
Report: The Trade Desk holds talks with OpenAI on advertising pact
The discussions follow a difficult year for The Trade Desk, whose stock had fallen roughly one-third amid slowing growth and rising competition.