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Nielsen renews audience measurement deal with Fox

(Courtesy photo)
Nielsen will continue to provide audience measurement tools for Fox properties like the Fox News Channel. (Courtesy photo)

Nielsen has extended its agreement with Fox Corporation to provide audience measurement solutions across Fox-owned broadcast, cable and digital properties, the companies announced this week.

The deal will see Nielsen continue to measure television viewership across the Fox broadcast network, Fox-owned local broadcast stations and Fox cable channels, including Fox Sports 1 (FS1), Fox Sports 2 (FS2), the Fox News Channel, Fox Business Network, Fox Deportes, Fox Weather and the Big Ten Network.

Nielsen will also incorporate its Nielsen One Ads measurement tools into Fox-owned channels and digital properties, including the streaming service Tubi.

“Fox is at the forefront of providing millions of viewers valuable news, sports and entertainment content, and we value our long-standing relationship with Fox,” Amilcar Perez, the Chief Revenue Officer at Nielsen, said in a statement. “As we continue to focus on innovating our measurement to meet our clients’ needs, we are proud that clients like Fox choose Nielsen to provide the audience measurement data across digital and linear properties it needs to bring value to its advertiser partners.”

Financial terms of the deal were not disclosed.

Fox consistently ranks as one of the most-watched broadcast and cable television brands, according to figures regularly released by Nielsen. But some of Fox’s peers have criticized Nielsen’s measurement tools as falling behind other solutions in the era of connected TV.

Some broadcasters have actively sought alternative currency providers, including measurement solutions provided by Comscore, as they seek more-robust ways to measure audiences and ad effectiveness across platforms. This week, Nexstar Media Group — which operates the largest cluster of independently-owned Fox affiliated TV stations — announced it was partnering with Comscore for its audience and effective advertising measurements.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).