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Fox plots further global expansion of Tubi, hires Endeavor’s David Salmon

David Salmon, the executive vice president in charge of Tubi's international business. (Photo courtesy Fox Corporation, Graphic by The Desk)
David Salmon, the executive vice president in charge of Tubi’s international business. (Photo courtesy Fox Corporation, Graphic by The Desk)

Fox Corporation’s free, ad-supported streaming service Tubi could be headed to Europe after the company hired a U.K.-based executive from Endeavor to lead its international expansion efforts.

On Thursday, Tubi announced the appointment of David Salmon to the new position of executive vice president and managing director of its international business. He will report to Tubi CEO Anjali Sud; Salmon previously worked as the chief technology officer at Endeavor.

“Tubi has now led the U.S. market as the number one AVOD player for six months, and we believe our unique product and content strategy is ready for the global stage,” Sud said in a statement, using the acronym for ad-supported video on-demand. “As other services raise subscription fees for consumers, we believe that audiences around the world will look for more choice, more personalization and less friction in how they are entertained. David brings an incredibly rare combination of entrepreneurial, technical and streaming expertise in global markets, and I’m thrilled to expand our footprint with his leadership.”

Tubi offers thousands of movies and television shows on demand, along with dozens of linear content streams, free of charge in the United States. Some of its content library is also available in regional versions of Tubi available in Canada, Australia, New Zealand and Mexico. Web users who try to visit Tubi’s website in the United Kingdom and Europe are greeted with a message that says the service isn’t available there, but hopes to launch in Europe soon.

Salmon himself said Tubi was destined for at least the United Kingdom in the near future, as well as new territories in Latin America.

“Tubi has an industry-leading position in the U.S. and we’re looking to replicate that success across international markets,” Salmon said in a statement. “We already have a fast-growing footprint in Canada, Australia and Central America, and I’m excited to join Anjali and the team during this time of growth to advance those efforts while expanding into new markets like the U.K and further into Latin America.”

Across its global footprint, Tubi has amassed more than 70 million monthly active users, according to data offered by the company.

“Tubi is in a unique position to capitalize on advertising growth internationally, combining an industry-leading technology platform and content discovery algorithm with the world’s largest content library,” a Tubi spokesperson said on Thursday. “Viewers enjoy free content with a low ad-load and clutter-free experience, while advertisers can access the latest advancements in tools for planning, buying and measuring performance across platforms and streaming investments.”

Tubi is widely available on streaming platforms like Roku, Amazon Fire TV and Android TV, as well as popular smartphones, tablets, websites and through web browsers on computers.

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About the Author:

Matthew Keys

Matthew Keys is the publisher of The Desk and reports on the business and policy matters involving the broadcast television, streaming video and radio industries. He previously worked for Thomson Reuters, Disney-ABC, Tribune Broadcasting and McNaughton Newspapers. Matthew is based in Northern California, has won numerous awards in the field of journalism, and is a member of IRE (Investigative Reporters and Editors).