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The latest stories published on The Desk.
Fubo, Magnite partner on programmatic pause ads
Fubo has partnered with Magnite to offer the first pause ads on connected TV (CTV) sold via a programmatic biddable environment.
Parks: Shoppable ads increasing in popularity among streamers
Most U.S. households are exposed to ads through streaming video platforms, and many streamers are buying things through interactive formats.
DATA
Gracenote: Live sports fueled SVOD content growth in Q2
Four of the five largest streaming services measured by Gracenote increased their live sports offerings during Q2.
Social banter between brands gets people buying
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume content, they experience it – laughing, sharing and commenting. And brands have caught on.
By:
Zoe Lee, Denitsa Dineva & Federico Mangio
Trump threatens another lawsuit against CBS amid settlement talks
The network has offered to settle Trump's earlier news distortion lawsuit for $15 million; Trump is holding out for $25 million and an apology from CBS News.
Network evening news program see lift in ratings
The flagship evening newscasts from the three major broadcast networks all experienced viewership gains in the week leading up to Memorial Day weekend.
Fox Weather to cover start of Atlantic hurricane season
Fox News Media's streaming climate science channel Fox Weather will cover the start of the Atlantic hurricane season with special programming this weekend.
Meteorologist Bayne Froney joins Fox Weather
She starts in mid-June, in time for the new Atlantic hurricane season.
IAB opens public comment period on new terms for advertisers
The organization hit the reset button on its General Terms, rebuilding the framework from the ground up to take into account new platforms and transactions.
DirecTV for Business to offer Prime Video NASCAR races
DirecTV will offer its business customers access to five NASCAR races that are scheduled to stream on Prime Video.
Stan Atkinson, long-time Northern California TV anchor, dies at 92
The TV journalist spent more than four decades at the anchor desk in Sacramento.
CNN reporter to be questioned in Nexstar defamation lawsuit
The reporter, Liam Reilly, published a story in 2023 about a newsroom-wide memo at a Nexstar TV station that ultimately led to the firings of two news directors.