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The latest stories published on The Desk.
Move over, FAST: FreeCast introduces BEST channels
FreeCast is introducing a new initiative designed to unify over-the-air broadcasting and digital streaming, offering content providers a cost-effective and scalable solution.
NewsNation sees ratings boost with coverage of Iran strikes
The network offered live coverage from Saturday night through Sunday.
VAB: Consumers shifting toward ad-based streaming platforms amid rising costs
As premium services effectuate price increases, consumers are warming up to free, ad-supported streaming options for their entertainment needs.
Tennis Channel secures rights to WTA tennis through 2032
WTA Ventures and Tennis Channel have announced a six-year extension of their media rights partnership, securing exclusive U.S. coverage of WTA tennis across all Tennis Channel platforms through 2032.
CBS debuts augmented-virtual reality studio in Texas
KTVT will use the studio for feature news reports and weather forecasts; it is the eighth AR/VR studio to launch in two years.
Fox News ratings soar during coverage of U.S. strikes on Iran
Fox News Channel delivered dominant ratings across television during its coverage of the U.S. military strike on Iran’s nuclear facilities last Saturday.
Philo adds shopping channels QVC, HSN
Philo has inked a distribution agreement with QVC Group that involves its two flagship shopping channels.
Spectrum Reach links small businesses with Customer Data Match
Customer Data Match has helped power 800 successful traditional and connected TV ad campaigns for small- and medium-sized businesses.
NBA Finals ad spend reaches $286 million
The seven-game NBA Finals might have pulled in smaller numbers for ABC and ESPN Plus this year, but it was still financially lucrative for parent company Disney.
Local Now adds free content streams from Warner Bros Discovery
Warner Bros Discovery has inked a distribution deal with the parent company of the free TV app Local Now to offer more than two dozen of its content streams through the platform.
Ampere: Vix to experience substantial growth in 2025
Vix is projected to be the fastest-growing subscription service in the Americas in 2025, according to new forecasts from Ampere Analysis.
YouTube maintains top spot on Media Distributor Gauge
YouTube maintained its top position as the biggest distributor of media by time spent with TV in the month of May, according to the latest Media Distributor Gauge report from Nielsen.