Streaming
News articles and original analysis on the topics of streaming media; connected television (CTV); free, ad-supported streaming TV (FAST), ad-supported video on-demand (AVOD), subscription video on-demand (SVOD), virtual multi-video programming distributors (vMVPD), streaming audio services, social video platforms, smart TV platforms and streaming hardware manufacturers.

Fox Corporation to acquire Roku in blockbuster $22 billion deal
Fox said the combined entity would become the third-largest television platform in the United States across broadcast, cable and streaming.

Swerve TV added to Fubo, Plex, Amazon’s Fire TV Channel
The new distribution agreement adds to a growing roster of FAST platforms where the women's sports-focused channel is available.
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Fox Weather awards next scholarship to Mississippi State’s Jacob Kasitz
Kasitz is the latest recipient of a scholarship rooted in a program started by Fox Weather and Mississippi State University in 2021.

Here are the cheapest ways to stream all 2026 FIFA World Cup games without cable
Many World Cup matches will air for free on Fox this year, but others will require some kind of pay TV subscription.

Omnicom: Home screen ads increase connected TV campaign performance
A mixture of traditional video spots with home screen advertising can boost recall and purchase intent, according to Omnicom and Roku's latest study.
DATA

Google TV rolls out new features, including soccer portal
The soccer portal will aggregate live games and highlights, while other features powered by Gemini are also rolling out to select TCL TVs now.

DOJ green-lights Paramount-Warner Bros merger; California AG says deal not done
The Justice Department gave an unconditional sign-off to Paramount's acquisition of Warner Bros Discovery, but California regulators said the deal is far from closing.

Gracenote: AI products frequently churn out erroneous TV, film information
The study highlights risks for streaming services using certain AI tools for content discovery; errors include mixing up similarly-named titles and inaccurate cast details.

Bango: Americans uncertain about World Cup streaming options
Sports fans in the U.S. are willing to purchase a new streaming app to watch live games from the FIFA World Cup tournament, but there is plenty of confusion about which apps to buy, according to data released by Bango.
DATA

TV operating systems emerge as next front in connected TV battleground
Smart TV operating systems from companies like Samsung, LG Electronics and Roku are becoming central hubs for advertising and data, while emergent platforms from V and TiVo are focusing on underserved international markets.

Paramount moving forward with plan to consolidate Pluto TV, Paramount Plus technical stack
The company is reorganizing its streaming teams under the auspices of consolidating its streaming platforms Pluto TV and Paramount Plus onto a single technical stack.

Spectrum Reach integrates Anoki AI to further streaming ad transparency
The integration uses Anoki's ContextIQ to analyze live and on-demand content at the scene level, which improves transparency and brand stability, the companies said.