Technology
Articles involving technology companies, hardware, software and industry trends.
Verizon CEO: Giving customers free handsets doesn’t solve all problems
The company saw an uptick in postpaid and prepaid phone additions during Q1 as it improves the customer relationship and service experience across the board.
EARNINGS REPORT
Roku launches new Roku Curate solution for connected TV ad buyers
The offering aims to simplify campaign execution by reducing fragmentation and complexity in the connected TV marketplace.
Nielsen launches Predictive Sales Lift for advertising campaigns
The tool provides an always-on measurement layer, offering faster and more cost-effective insights than traditional studies.
DIRECTV launches streaming TV app for Meta Quest VR headset
DIRECTV has launched a new streaming television app for users of Meta Platforms' Quest virtual reality headsets.
Charter broadband, pay TV churn continues, but slows, during Q1
Charter continued to lose broadband and pay TV subscribers during the first quarter, but at a slower pace compared to last year; the company's wireless segment continued to grow.
EARNINGS REPORT
FreeCast starts selling DIRECTV to multifamily residential communities
FreeCast is leveraging DIRECTV’s brand familiarity to bolster its turnkey entertainment solution, which already integrates broadcast channels and free streaming options.
FIRST ON THE DESK
Mobile Vikings taps Bango to power new subscription management platform
Mobile Vikings has become the latest telecommunications provider to launch a subscription platform powered by Bango's Digital Vending Machine.
FIRST ON THE DESK
MiQ: Fragmentation challenges traditional marketing funnel
Nearly half of consumers describe their path to purchase as random, with the journey from discovery to transaction often occurring in minutes.
FIRST ON THE DESK
DATA
Parks: Roku, Samsung are dominate connected TV platforms in U.S. homes
Control of the operating system remains a primary battleground for ad revenue, as hardware giants use their reach to scale proprietary FAST services.
FUTURE OF VIDEO
AT&T customers flock to wireless, Internet bundles during Q1
AT&T reported a modest growth in revenue during Q1 as customers took advantage of bundled wireless and home Internet offerings.
EARNINGS REPORT
Get After It Media to consolidate two multicast networks
Get After It Media is consolidating two of its multicast networks as the company works to revamp its multi-platform distribution strategy.
Comcast moves to flat pricing for Xfinity Mobile service
The company has eliminated discounts for multiple Xfinity Mobile lines, but increased premium data and hotspot perks for customers.