Technology
Articles involving technology companies, hardware, software and industry trends.
VAB: Creator partnerships can lift brand outcomes on TV, streaming
Creator following is strongest among younger viewers, with 84 percent of respondents ages 16 to 24 and 83 percent ages 25 to 34 following creators.
DATA
Bango begins rolling out LinkedIn Premium to Digital Vending Machine
Clients with access to the Digital Vending Machine can now offer LinkedIn Premium as a standalone subscription or via a bundle with other apps like Netflix and YouTube Premium.
FIRST ON THE DESK
Comscore to lay off workers under business realignment plan
The company plans to expand use of offshore resources for repeatable operations and reduce legacy business costs.
KDKA is next CBS-owned station to debut augmented-virtual reality studio
KDKA, known as CBS Pittsburgh, is the 13th CBS station to integrate AR/VR technology into its newsroom operations.
FIRST ON THE DESK
Low-power TV advocates want voluntary transmission to 5G broadcast standard
The petition asks the FCC to amend one of its rules so low-power TV transmitters can use 5G broadcast instead of NextGen TV signals.
YouTube raises payment threshold for independent content creators
The new requirements mark a significant increase from current thresholds, and could deprive independent creators of incentives to continue offering their videos there.
FCC warns consumers about scammers impersonating agency officials
In the reported scheme, scammers claim a consumer’s phone number is under investigation for criminal activity.
Roku sees sharp increase in Q2 revenue on healthy advertising, subscription sales
The company saw strong advertising and subscription spending during the FIFA World Cup tournament and other events during Q2.
EARNINGS REPORT
Fubo begins to right the ship under new CEO Alisa Bowen
The company narrowed its quarterly loss and saw revenue gains in North America, its key market overall.
EARNINGS REPORT
Disney announces content pact with TikTok
The pact comes at a time when all major entertainment companies are trying to figure out how to tap into creator-driven content to bring more business to its premium entertainment products.
Scripps confirms pink slips affecting nearly 270 workers
The layoffs are part of Scripps' decision to execute on a new "phase of our transformation plan," which involves centralized news production and the use of automation tools.
Bluesky CEO wants to break social platform’s progressive reputation
In an interview, Bluesky CEO Toni Schenider said the social media platform wants to court diverse opinions. Its core progressive user base may make that difficult.