Technology
Articles involving technology companies, hardware, software and industry trends.
Comcast suffers widespread Internet, TV outage across country
The issue is affecting subscribers in a number of areas, including San Francisco, Sacramento, Philadelphia, Boston and Detroit; no official word on the cause.
ITN expands local TV programmatic platform with Comscore audience data integration
ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic workflows.
Hub: TV ad acceptance reaches five-year high as streaming costs rise
Fewer viewers are willing to pay extra to avoid ads, while only one in ten now say they cannot tolerate advertising, the study found.
DATA
WPP Media launches initiative to develop AI standards for TV and video advertising
WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.
Samba acquires Bestever AI to accelerate autonomous advertising tools
The acquisition adds Bestever’s generative AI capabilities for campaign planning, creative development and competitive analysis.
Penske Media acquires remaining Vox Media brands
The company already owns publications like Rolling Stone, Variety, Deadline Hollywood and Billboard.
Prime Video grows to 600 global partners, executives say at conference
Prime Video continues to position itself as an “entertainment hub,” combining its core subscription with add-on channels, rentals and bundled services to address slowing streaming growth.
Sinclair to launch connected TV ad formats through IRCODE partnership
The companies will launch IRCODE-powered interactive TV experiences in Sinclair's Salt Lake City and Austin markets beginning in July.
FIRST ON THE DESK
Roku forges social advertising partnership with Smartly
The integration connects Smartly directly with Roku Ads Manager through the Roku Ads API, and is available to advertisers today.
At opening day of StreamTV Show, Fox-Roku deal gets pulled apart
The blockbuster $22 billion deal was on the top of everyone's mind during the first full day of the 2026 StreamTV Show in Denver.
FIRST ON THE DESK
California DOJ won’t confirm probe into Fox-Roku deal, but there are signs
The state is involved in a number of investigations or lawsuits involving media mergers, including Nexstar's acquisition of TEGNA and Paramount's merger with Warner Bros Discovery.
EXCLUSIVE
Netflix stock dips amid report company missed opportunity to buy Roku
The world's most-popular streaming service couldn't buy Roku or Warner Bros Discovery; now, it has its sights set on a well-known content production company.