Technology
Articles involving technology companies, hardware, software and industry trends.
Sinclair’s One Media to host ATSC 3.0 event in Maryland
The annual symposium focuses on technological improvements and advancements in NextGen TV.
Akta launches cloud video platform on Oracle Cloud Infrastructure
The platform enables end-to-end video operations — ingest, routing, playout and distribution — within a single cloud-native environment.
Comscore: Consumers increasingly turn to AI when making purchases
Shoppers are using AI assistants like ChatGPT, Gemini and Copilot to get direct recommendations instead of browsing multiple websites.
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Spectrum awards $300,000 in new scholarships
The latest awards bring the total amount distributed through the Spectrum Scholars program to more than $2 million since the initiative began six years ago.
Parks: Fox tie-up with Roku boosts streaming media reach of both companies
Roku’s strategic value lies in controlling content discovery and advertising opportunities within the connected TV ecosystem, extending beyond hardware.
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VAB: Connected TV ownership reaching saturation point in U.S.
Most households in the U.S. who want a connected TV device already have one, while the number of customers paying for traditional TV has fallen over the past few years.
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Report: Marketers feel AI scrutiny leaves something to be desired
Measurement and operational fragmentation remain major challenges, with 63 percent unable to measure cross-channel performance effectively, according to the report.
Fox, Telemundo see ratings gold during opening matches of FIFA World Cup tournament
The 2026 FIFA World Cup is off to a record-setting start in the United States, with Fox Sports and Telemundo noting historic audiences during opening matches.
Fox Corporation to acquire Roku in blockbuster $22 billion deal
Fox said the combined entity would become the third-largest television platform in the United States across broadcast, cable and streaming.
FreeCast expands DIRECTV partnership to enterprise clients
The agreement allows telecom providers, property owners and other partners to bundle DIRECTV into their own branded offerings.
Google TV rolls out new features, including soccer portal
The soccer portal will aggregate live games and highlights, while other features powered by Gemini are also rolling out to select TCL TVs now.
Xperi hires Kevin Greenwald from Audacy for VP, Broadcast Products role
At Xperi, Greenwald will be responsible for guiding the evolution of products and services designed for radio broadcasters and advertisers, with a focus on innovation, monetization and audience engagement.
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