Television
News articles and original analysis on the television industry, including broadcasting, cable television, satellite television, streaming television, advertising, measurement and policy.
MarketCast launches ad measurement platform Brand Effect Pro
MarketCast has launched a new advertising measurement platform called Brand Effect Pro, which helps brands gauge the effectiveness of their campaigns.
Nexstar exec: Fired news director’s memo influenced by church discussions
The news director, Stanton Tang, reportedly directed the memo following unspecified conversations with members of his church, according to a document produced by a Nexstar executive.
Comcast’s Sky to eliminate 600 tech jobs
Comcast's pay television service Sky is readying job cuts that will affect around 600 technology positions, according to reports on Tuesday.
Nielsen adjusts Paramount viewership from July report
A small amount of viewership data related to Paramount Plus was excluded from the report, a spokesperson confirmed.
THE GAUGE
Viewpoint: Should Nielsen still have influence over the TV industry?
Anyone who has worked in television for more than a minute or so learns that there are three sets of numbers that you have to care about: Your paycheck, corporate earnings and ratings.
By:
Kirk Varner
Index Exchange, Gracenote partner on programmatic CTV integration
Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday.
Antenna: Amazon driving most Fox One sign-ups
Amazon was the single-biggest point of sales for Fox's new streaming service Fox One in August, according to Antenna.
Roku unveils first native smart projector built by Aurzen
Roku has expanded beyond televisions and streaming boxes with the release of its first-ever smart projector for the U.S. market.
Traditional TV dominates streaming’s share of TV time in August
Broadcast television saw its largest increase in share of time spent with television during Nielsen's measurement period for August.
THE GAUGE
Two arrested after bomb found under news vehicle in Salt Lake City
Two people were arrested after a bomb was discovered under a news organization's vehicle in Utah, according to court documents released this week.
Newsmax tries to sue Fox News again, this time in Wisconsin
The news outlet accuses Fox of trying to run interference in pending deals with YouTube, Hulu and others — though the deals eventually came to pass.
TiVo announces new measurement pact with HyphaMetrics
Xperi's connected television platform TiVo has announced a new partnership with HyphaMetrics aimed at advancing cross-platform media measurement.