Apple TV (streaming service)
Apple TV is a premium, multiplatform subscription streaming television service owned by Apple. In addition to original programming, Apple TV allows customers to subscribe to third party services, including Paramount Plus with Showtime, Britbox, MGM Plus and others.
The service was known as Apple TV Plus (Apple TV+) until October 2025. It shares similar branding with, but is fundamentally different from, Apple TV, a streaming hardware solution that runs tvOS.
Poll finds Apple TV Plus lagging behind Disney Plus in adoption
Both Apple and Disney offer their service to free, but to very different audiences.
In the streaming space, there’s plenty of room for Netflix, Disney, Apple
Though the streaming media space is becoming increasingly crowded, it's not a winner-take-all scenario, and multiple choices may ultimately be good for the industry.
By:
Amanda Lotz & Ramon Lobato
Most streaming services giving away subscriptions for free through deals
Streaming TV companies are giving away access to their programming through deals with third-party companies as a way of increasing their subscriber base.