Apple TV (streaming service)
Apple TV is a premium, multiplatform subscription streaming television service owned by Apple. In addition to original programming, Apple TV allows customers to subscribe to third party services, including Paramount Plus with Showtime, Britbox, MGM Plus and others.
The service was known as Apple TV Plus (Apple TV+) until October 2025. It shares similar branding with, but is fundamentally different from, Apple TV, a streaming hardware solution that runs tvOS.
Streaming ushers in a wide, confusing world of live sports on television
For sports fans, having live games spread across broadcast, cable and streaming has made for a chaotic television viewing experience.
Rumors swirl of NFL tie-up with Apple over Sunday Ticket package
Apple executives met with the NFL Commissioner earlier this month, fueling speculation over NFL Sunday Ticket.
Apple inks global broadcast deal for Major League Soccer
Apple will serve as the exclusive streaming partner for all Major League Soccer games starting next year.
MLB Network to produce Apple TV Pluse baseball coverage
Apple's coverage of Friday Night Baseball will be produced by Major League Baseball's television network.
T-Mobile gifts some subscribers extended trial of Apple TV Plus
T-Mobile is allowing some customers to get an extended free trial of Apple's streaming TV service.
Apple to invest billions supporting TV Plus, other services
Computer hardware and services giant Apple says it will invest more than $430 billion in the United States over the next five years.
Americans spend average of $47 a month on streaming services
The average American household dropped more money on streaming television services in 2020 compared to the previous year.
Chromecast with Google TV to get Apple TV app
Users of Google's newest Chromecast with Google TV will get access to the Apple TV app early next year.
Apple kills show based on Gawker exploits
Tim Cook, Apple's chief executive, put an end to a television project that was based on the existence of Gawker Media.
Apple TV may eventually come to Android TV devices
Apple TV's app is now available on Android-connected Sony TVs, but it's still not available on other Android devices just yet.
Apple extends free trial of TV service for early adopters
Apple is extending its free trial of streaming television service Apple TV Plus for early adopters.
Apple takes on HBO Max with CBS All Access, Showtime bundle
For the first time, Apple is offering a streaming television bundle that combines several offerings into one budget package.