Apple TV (streaming service)
Apple TV is a premium, multiplatform subscription streaming television service owned by Apple. In addition to original programming, Apple TV allows customers to subscribe to third party services, including Paramount Plus with Showtime, Britbox, MGM Plus and others.
The service was known as Apple TV Plus (Apple TV+) until October 2025. It shares similar branding with, but is fundamentally different from, Apple TV, a streaming hardware solution that runs tvOS.
Apple to invest billions supporting TV Plus, other services
Computer hardware and services giant Apple says it will invest more than $430 billion in the United States over the next five years.
Americans spend average of $47 a month on streaming services
The average American household dropped more money on streaming television services in 2020 compared to the previous year.
Chromecast with Google TV to get Apple TV app
Users of Google's newest Chromecast with Google TV will get access to the Apple TV app early next year.
Apple kills show based on Gawker exploits
Tim Cook, Apple's chief executive, put an end to a television project that was based on the existence of Gawker Media.
Apple TV may eventually come to Android TV devices
Apple TV's app is now available on Android-connected Sony TVs, but it's still not available on other Android devices just yet.
Apple extends free trial of TV service for early adopters
Apple is extending its free trial of streaming television service Apple TV Plus for early adopters.
Apple takes on HBO Max with CBS All Access, Showtime bundle
For the first time, Apple is offering a streaming television bundle that combines several offerings into one budget package.
Streaming services lead Emmy Award nominations with more than 200
Netflix has earned more than 160 Emmy nominations, more than any other network or service, according to a press release.
Roku latest report says company has nearly 40 million users
Nearly 40 million households are using Roku devices, making it the second-most popular streaming TV device for binge-watchers and cord-cutters alike.
Poll finds Apple TV Plus lagging behind Disney Plus in adoption
Both Apple and Disney offer their service to free, but to very different audiences.
In the streaming space, there’s plenty of room for Netflix, Disney, Apple
Though the streaming media space is becoming increasingly crowded, it's not a winner-take-all scenario, and multiple choices may ultimately be good for the industry.
By:
Amanda Lotz & Ramon Lobato
Most streaming services giving away subscriptions for free through deals
Streaming TV companies are giving away access to their programming through deals with third-party companies as a way of increasing their subscriber base.