Apple TV (streaming service)
Apple TV is a premium, multiplatform subscription streaming television service owned by Apple. In addition to original programming, Apple TV allows customers to subscribe to third party services, including Paramount Plus with Showtime, Britbox, MGM Plus and others.
The service was known as Apple TV Plus (Apple TV+) until October 2025. It shares similar branding with, but is fundamentally different from, Apple TV, a streaming hardware solution that runs tvOS.
Hub: Streamers struggle to point out unique offerings of apps
A new consumer survey from Hub Entertainment Research finds that most streamers are unable to explain clearly to others what separates one service from another.
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The Roku Channels adds Apple TV to streaming marketplace
The integration includes Apple’s live sports slate, timed with the new Formula 1 season, which streams exclusively on Apple TV in the U.S.
Apple brings Google Cast support to Android version of Apple TV app
Apple is hoping to draw more interest in its Apple TV streaming video service by supporting a cornerstone casting protocol commonly found on Android phones and tablets.
Comcast raises price of Netflix-inclusive StreamSaver bundle
The price increase is likely tied to an adjustment made by Apple in October.
Parks: Netflix retakes title as top premium streamer in U.S. homes
Netflix surpassed Amazon's Prime Video to become the top premium streaming app by subscriber count in 2025.
Apple inches closer to full Apple TV brand refresh
The brand refresh was first noted in a press release for the film "F1: The Movie," which will stream on Apple TV in December.
Apple services revenue earns nearly $29 billion during Q3
Overall revenue clocked in at $102.5 billion, boosted by higher interest in iPhones and Apple-branded apps.
EARNINGS REPORT
Apple TV grabs U.S. broadcast rights to Formula 1
Formula 1 races will move from ESPN to Apple TV in the U.S. in January; some races will be available without a subscription.
Apple launches streaming TV bundle with Comcast’s Peacock
Apple and NBCUniversal are joining forces to offer a new streaming bundle that combines Apple TV and Peacock under one subscription, the companies announced Wednesday.
Apple to rename streaming video service “Apple TV”
Apple is doing away with the "Plus" from its streaming video service, and will market the platform as "Apple TV" moving forward.
Apple raises price of streamer Apple TV Plus to $13 per month
Apple is raising the price of its streaming service Apple TV Plus in the United States and several other countries.
Ampere: Streamers pull back on orders for scripted TV series
Scripted TV orders fell 24 percent during the first half of the year as platforms cut spending and shifted strategies amid economic turbulence.