Apple TV (streaming service)
Apple TV is a premium, multiplatform subscription streaming television service owned by Apple. In addition to original programming, Apple TV allows customers to subscribe to third party services, including Paramount Plus with Showtime, Britbox, MGM Plus and others.
The service was known as Apple TV Plus (Apple TV+) until October 2025. It shares similar branding with, but is fundamentally different from, Apple TV, a streaming hardware solution that runs tvOS.
American streamers to dominate global subscription landscape by 2029
Netflix and Prime Video will lead the pack with overall global streaming subscriptions, according to Digital TV Research.
Apple raising price of streaming service Apple TV Plus
The service that made "The Morning Show" and "Ted Lasso" popular will now cost $10 a month.
T-Mobile offering free MLB.TV to customers through July
T-Mobile is giving customers another opportunity to sign up for its free MLB.TV package.
Apple service revenue increases as hardware sales fall
The company's second-quarter earnings show consumer aren't buying as many Macs and iPhones, but are increasingly interested in Apple TV, Apple Fitness and Apple Music
Apple TV app lands on DirecTV Stream devices
DirecTV Stream customers who use the company's Android-powered set-top box now have access to the Apple TV app.
DirecTV to simulcast MLS Season Pass for business customers
Satellite broadcaster DirecTV says it will simulcast Apple's Major League Soccer television package to business customers.
Apple to raise price of Apple Music, Apple TV Plus subscriptions
Apple is increasing the price of its Apple TV Plus, Apple Music and Apple One subscriptions, starting immediately.
Apple working on ad-supported version of streaming TV service
Apple is working on a version of its Apple TV Plus streaming service that will include advertisements, according to a report.
Updated Apple TV operating system rolls out to users
The new operating system expands support for game controllers and offers new features like support for HDR 10+ and updated fitness metrics.
Streaming ushers in a wide, confusing world of live sports on television
For sports fans, having live games spread across broadcast, cable and streaming has made for a chaotic television viewing experience.
Rumors swirl of NFL tie-up with Apple over Sunday Ticket package
Apple executives met with the NFL Commissioner earlier this month, fueling speculation over NFL Sunday Ticket.
Apple inks global broadcast deal for Major League Soccer
Apple will serve as the exclusive streaming partner for all Major League Soccer games starting next year.