Key Financial Data
- Total revenue: $88.9 million (+0.5% year-over)
- Net income: $500,000
- Adjusted EBITDA: $11 million (-11%)
- Core operating expenses: $86.6 million (+4.4%)
- Content and ad measurement revenue: $75.5 million (+0.3%)
- Syndicated audience revenue: $63.2 million (-2.8%)
- Cross-platform revenue: $12.3 million (+20.2%)
- Research & insights revenue: $13.4 million (+1.4%)
- Read more Q3 2025 media earnings coverage
Comscore saw a higher amount of interest in its cross-platform measurement solutions that led to a bump in overall revenue during its third financial quarter (Q3) of the year.
On Tuesday, Comscore reported a modest profit of $500,000 on revenue of $88.9 million, around 1 percent higher compared to Q3 2024. The company’s income during Q3 fully reversed a $60.6 million loss logged during the same time period last year.
Comscore’s core content and advertising measurement segment delivered $75.5 million in revenue, up slightly from last year. Within that category, syndicated audience revenue declined 2.8 percent to $63.2 million, but cross-platform measurement surged 20 percent to $12.3 million as media companies continued shifting ad budgets toward streaming and digital.
Executives said cross-platform sales would have grown about 35 percent had it not been for a “major customer” changing its data strategy (the company didn’t say which customer was to blame). Comscore also reaffirmed its full-year adjusted EBITDA margin forecast and said a pending recapitalization plan could eliminate more than $18 million in annual preferred dividends.
“Our results in the third quarter reflect continued momentum in key strategic areas of our business,” Comscore CEO Jon Carpenter said in a statement on Tuesday. “Revenue from our cross-platform solutions continued to scale with 20 percent year-over-year growth, driven by a number of new clients committing to multiyear cross-platform measurement deals. In addition, our investment in establishing Comscore as the premier currency for local market transactions is paying off, and our teams delivered another strong quarter of double-digit growth in local TV.”
Carpenter continued: “As we close out the year, we remain bullish on our growth trajectory, and while we are recalibrating our full-year revenue guidance to account for a data-strategy shift by a customer that impacted us in Q3, we are very encouraged by the cross-platform adoption we continue to see.”
Comscore’s stock price was little changed in after-hours trading.
Stock Price
Comscore counts a number of traditional television broadcasters and emerging digital media companies among its clients, many of whom utilize its cross-platform measurement solution to either supplement reporting from Nielsen or as an alternative currency.
Earlier this year, Comscore announced a new product called Comscore Content Measurement (CCM), which aims to chip away at Nielsen’s lead in TV measurement by unifying data from traditional and streaming TV across a variety of platforms.
