DIRECTV
DIRECTV is a pay television company that offers video services over satellite and through the Internet. The company is owned by private equity firm TPG Capital; it was partially or fully owned by AT&T between 2015 and early 2025.
See also: DIRECTV Advertising • DIRECTV for Business
Lionsgate to launch curated content channel on DirecTV
Lionsgate will offer its film and television content library through a new curated channel that will launch on DirecTV's satellite and streaming platforms in the coming weeks
Sling TV to modify website after complaint from DirecTV
Sling TV says it will modify certain advertised claims on its website following a complaint made by rival platform DirecTV to an industry organization earlier this year.
DirecTV partners with TripleLift on programmatic pause ads
DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms.
DirecTV offering more loyalty perks, charity donations in June
DirecTV is celebrating its 31st anniversary with additional loyalty perks and charitable donations throughout the month of June.
Dish campaign targets rural customers with satellite TV commitment
Dish Network is hoping to win over rural and small-town Americans with its satellite-based TV service — and it is calling out DirecTV as part of a new marketing campaign.
DirecTV partners with Tribeca Festival on new content hub
DirecTV will showcase some of the best cinema from the Tribeca Film Festival through a new showcase hub on its satellite and streaming platforms.
DirecTV to offer expanded access to WNBA games from Scripps Sports
DirecTV will offer extra WNBA games on Ion as part of a partnership with Scripps Sports, the companies affirmed this week.
WBD: Pay TV bundles hurt domestic streaming ARPU during Q1
Pay TV bundles helped grow WBD's domestic subscriber count during Q1, but it also impacted a key financial indicator used by analysts to evaluate the health of its streaming business.
Antenna: DirecTV genre-based packages boosting pay TV sales
Genre-based packages launched by DirecTV earlier this year are accounting for a sizable chunk of new sign-ups, according to data from Antenna.
Baseball players go bald to promote DirecTV’s streaming TV platform
Several professional Major League Baseball players are sporting domes for DirecTV this season.
DirecTV adds NBC-owned streaming channels to free platform
DirecTV has struck a deal with Comcast's NBC Universal to add more than a dozen free streaming channels to its no-cost platform MyFree DirecTV.
DirecTV unifies product line-up under single brand identity
DirecTV has streamlined its satellite and streaming products under a single brand name, which offers greater choice and flexibility for TV and sports fans.