DIRECTV
DIRECTV is a pay television company that offers video services over satellite and through the Internet. The company is owned by private equity firm TPG Capital; it was partially or fully owned by AT&T between 2015 and early 2025.
See also: DIRECTV Advertising • DIRECTV for Business

DIRECTV adds new sports, entertainment channels on streaming platform
AMC Networks will land on the company's genre-based streaming package; Gray Media's Gulf Coast Sports is available to satellite and streaming customers.

DIRECTV, Glance partner on artificial intelligence ad, data features
The features will include personalized marketing experiences and data-driven information like weather forecasts and sports scores.

S&P: Cord-cutting continues to impact TV retransmission fee revenue
Retransmission fees are expected to reach $7.4 billion by 2030, up nearly 2 percent from current rates, according to S&P Global Market Intelligence.
DATA

DirecTV app lands on Vizio smart TVs
Streamers with Vizio smart TVs can now watch hundreds of free and premium channels from DirecTV via a native app on that platform, the company announced on Monday.

DirecTV adds more free streaming sports channels
DirecTV has added a handful of new free streaming sports channels to its streaming platform MyFree DirecTV

DirecTV launches new Hispanic campaign with Adamari López
DirecTV’s new campaign was developed in partnership with Televisa-Univision and will run across television, radio, social media and other digital platforms.

Lionsgate Collection lands on MyFree DirecTV
Shows like "Nurse Jackie," "Weeds" and "The Conners" are free to stream on the platform.

S&P Global: Pay TV penetration continues to decline amid shift to streaming
Pay TV penetration fell to 34.4 percent in 2024 as cord cutting fueled the sector’s ninth consecutive year of decline.

DirecTV’s MySports offers national NBC feed in Nexstar markets
It is the second time DirecTV has distributed a national NBC programming feed to offset the lack of an agreement to carry affiliated stations.

DirecTV streaming adds Weigel’s WCIU for Chicago subscribers
DirecTV's streaming subscribers in the Chicago area now have access to Weigel Broadcasting's independent station WCIU.

DirecTV launches multiview channels on streaming platform
The new "Mix" channels allow subscribers to watch several sports, news and children's programming networks from a single screen.