DIRECTV
DIRECTV is a pay television company that offers video services over satellite and through the Internet. The company is owned by private equity firm TPG Capital; it was partially or fully owned by AT&T between 2015 and early 2025.
See also: DIRECTV Advertising • DIRECTV for Business
DirecTV offering more loyalty perks, charity donations in June
DirecTV is celebrating its 31st anniversary with additional loyalty perks and charitable donations throughout the month of June.
Dish campaign targets rural customers with satellite TV commitment
Dish Network is hoping to win over rural and small-town Americans with its satellite-based TV service — and it is calling out DirecTV as part of a new marketing campaign.
DirecTV partners with Tribeca Festival on new content hub
DirecTV will showcase some of the best cinema from the Tribeca Film Festival through a new showcase hub on its satellite and streaming platforms.
DirecTV to offer expanded access to WNBA games from Scripps Sports
DirecTV will offer extra WNBA games on Ion as part of a partnership with Scripps Sports, the companies affirmed this week.
WBD: Pay TV bundles hurt domestic streaming ARPU during Q1
Pay TV bundles helped grow WBD's domestic subscriber count during Q1, but it also impacted a key financial indicator used by analysts to evaluate the health of its streaming business.
Antenna: DirecTV genre-based packages boosting pay TV sales
Genre-based packages launched by DirecTV earlier this year are accounting for a sizable chunk of new sign-ups, according to data from Antenna.
Baseball players go bald to promote DirecTV’s streaming TV platform
Several professional Major League Baseball players are sporting domes for DirecTV this season.
DirecTV adds NBC-owned streaming channels to free platform
DirecTV has struck a deal with Comcast's NBC Universal to add more than a dozen free streaming channels to its no-cost platform MyFree DirecTV.
DirecTV unifies product line-up under single brand identity
DirecTV has streamlined its satellite and streaming products under a single brand name, which offers greater choice and flexibility for TV and sports fans.
DirecTV Stream adds free access to Max in MyEntertainment package
DirecTV has unlocked access to the ad-supported tier of Max within its MyEntertainment package on DirecTV Stream.
DirecTV adding C-SPAN channels to genre-based MyNews package
Exclusive: DirecTV will bring two C-SPAN channels to its MyNews plan in early April, marking a rare instance of C-SPAN being available beyond a traditional pay TV bundle.
Fubo will share Texas Rangers sponsorship with DirecTV
DirecTV will provide the Rangers Sports Network feed that is displayed on TVs within Globe Life Field, and have its logo prominently displayed on the stadium's video billboard and LED ribbons.