Study: Most prefer single streaming ecosystem
Around one-third of consumers are planning to buy a new smart TV within the next six months — and they’re revealing which features will influence their purchases.
Google TV is a streaming interface powered by Google-backed Android TV for smart televisions. Google TV is offered on Internet-connected TV sets made by Hisense, Philips, Sceptre, Sony, TCL and other companies.
Around one-third of consumers are planning to buy a new smart TV within the next six months — and they’re revealing which features will influence their purchases.
The number represents an 80 percent increase in active Android TV devices on the market since last year.
Professional and college sports airing through apps like ESPN Plus, YouTube TV and Sling TV will be recommended through the content menu.
In addition to the FAST rebrand, Google TV users will soon get content recommendations from The Roku Channel if the app is installed on their device.
The company plans to continue supporting all existing devices in use with software and security updates, while pushing new customers toward the Google TV Streamer.
The “Google TV Streamer” will fully replace the company’s line-up of Chromecast with Google TV devices — and it costs $100.
Google is rolling out a new advertising product that allows marketers to buy inventory across dozens of FAST channels.
Google has debuted more than a dozen new streaming channels within the “Live” tab of its Google TV devices.
Viewers are having a difficult time wading through hundreds of premium and free, ad-supported streaming options, the executive said.
Save big on Roku, Amazon Fire TV, Tablo, Google TV and services like Max, Peacock, Paramount Plus and more during Black Friday and Cyber Monday 2023.