Key Points
- Nielsen-owned Gracenote named Bill Condon as its first Head of Advertising Sales to lead revenue growth and adoption of its Content Connect CTV platform.
- Condon brings more than two decades of digital advertising experience, most recently from Xumo, with prior roles at Disney, Yahoo, AOL and other adtech firms.
- Content Connect uses Gracenote’s Content ID Graph and TMS IDs to enable program-level targeting, brand suitability controls and greater transparency in CTV advertising.
Gracenote, the content metadata business owned by Nielsen, has appointed Bill Condon as its first Head of Advertising Sales, a newly created role intended to accelerate revenue growth across the company’s expanding advertising business and drive adoption of its connected TV (CTV) ad platform called Content Connect.
In the new position, Condon will oversee advertising sales strategy and execution, with a primary focus on scaling Content Connect. The platform launched in December 2025 as ad buyers and sellers continue to navigate a fragmented streaming marketplace marked by a growing number of services, formats and inventory sources.
Condon brings more than 20 years of experience in digital advertising, spanning both the buy side and sell side of the ad tech ecosystem. Most recently, he served as Vice President of Enterprise Sales and Partnerships at Xumo, where he played a key role in scaling free ad-supported streaming television channel technology and driving monetization across major CTV platforms.
Earlier in his career, Condon held senior leadership roles at The Walt Disney Company, Tremor Video, Yahoo, AOL and PointRoll, giving him experience across premium media, programmatic advertising and emerging video platforms.
“This new role reflects the forward momentum of Gracenote’s advertising business — from our 2024 contextual targeting rollout and Content Connect launch to expanded reporting through partnership integrations,” Ryan Moore, the Chief Business Officer at Gracenote, said in a statement. “Bill’s experience building and monetizing CTV and FAST platforms makes him the ideal leader to drive Content Connect’s commercial growth as content intelligence becomes increasingly essential to CTV advertising.”
Content Connect integrates Gracenote’s content intelligence directly into streaming video ad workflows. Built on the company’s proprietary Content ID Graph, which is powered by entertainment metadata and TMS IDs already embedded across much of the CTV ecosystem, the platform enables advertisers to activate program-level targeting, apply brand suitability controls and gain greater transparency into where ads appear. For publishers, the system is designed to create new opportunities to package, differentiate and monetize CTV inventory based on content quality and context rather than audience data alone.
In his own statement, Condon said CTV advertising “has reached an inflection point where scale and signal quality must advance together.”
“Across ad buying and selling, there is a growing interest in harmonizing content-level signals with audience-based approaches, yet visibility into the programming ads run in hasn’t kept pace,” he noted. “I’m excited to join Gracenote as we bring context into CTV transactions and make it actionable at the show level.”
Gracenote positions its advertising products around understanding what audiences are watching in addition to who is watching. By organizing program-level data within a structured taxonomy, the company aims to help advertisers use contextual CTV targeting to improve brand alignment and drive measurable business outcomes.
