LG Ad Solutions
LG Ad Solutions launches AI-powered platform Agentiv
LG Ad Solutions launched Agentiv, an AI platform to improve workflow automation and data collaboration across its ad tech operations.
LG: Marketers call for balance in creative, data as budgets shift to CTV
Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about how AI will influence creative and data-driven decisions.
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Viant reveals ad tech partnership with LG Ad Solutions
Inventory from more than 45 million LG smart TVs and smart screens used in the United States is now available through Viant's demand-side platform.
VAB: Consumers shifting toward ad-based streaming platforms amid rising costs
As premium services effectuate price increases, consumers are warming up to free, ad-supported streaming options for their entertainment needs.
LG Ad Solutions donating unsold CTV inventory to non-profits
LG Ad Solutions is partnering with AdGood to offer non-profits an easier way to reach smart television users.
LG Ad Solutions integrates with Amazon Publisher Services
LG says its Ad Solutions product is now integrated with Amazon Publisher Services.
LG launches Innovation Lab for connected TV advertising solutions
The aim of the lab is to create and deploy "more personalized, engaging, and effective advertising experiences," LG says.
Survey: Consumers want “helpful” connected TV ads for holiday shopping
Streamers are spending more time with ad-supported media, and they're hoping campaigns help them figure out what to buy during the holiday shopping season.
LG reports sluggish sales of TV sets, sound accessories in 2023
LG said it experienced higher demand for its smart TVs during the holiday shopping season, but reported lower sales on a year-over basis.
Streamers like ‘shoppable’ TV ads, QR codes, survey reveals
Consumers like QR codes, especially if they get a discount, but complain the codes don't appear on TV long enough to scan them.