LG Ad Solutions donating unsold CTV inventory to non-profits
LG Ad Solutions is partnering with AdGood to offer non-profits an easier way to reach smart television users.
LG Ad Solutions
LG Ad Solutions integrates with Amazon Publisher Services
LG says its Ad Solutions product is now integrated with Amazon Publisher Services.
LG launches Innovation Lab for connected TV advertising solutions
The aim of the lab is to create and deploy “more personalized, engaging, and effective advertising experiences,” LG says.
Survey: Consumers want “helpful” connected TV ads for holiday shopping
Streamers are spending more time with ad-supported media, and they’re hoping campaigns help them figure out what to buy during the holiday shopping season.
LG reports sluggish sales of TV sets, sound accessories in 2023
LG said it experienced higher demand for its smart TVs during the holiday shopping season, but reported lower sales on a year-over basis.
Streamers like ‘shoppable’ TV ads, QR codes, survey reveals
Consumers like QR codes, especially if they get a discount, but complain the codes don’t appear on TV long enough to scan them.