LG launches Innovation Lab for connected TV advertising solutions
The aim of the lab is to create and deploy “more personalized, engaging, and effective advertising experiences,” LG says.
The aim of the lab is to create and deploy “more personalized, engaging, and effective advertising experiences,” LG says.
Streamers are spending more time with ad-supported media, and they’re hoping campaigns help them figure out what to buy during the holiday shopping season.
LG said it experienced higher demand for its smart TVs during the holiday shopping season, but reported lower sales on a year-over basis.
Consumers like QR codes, especially if they get a discount, but complain the codes don’t appear on TV long enough to scan them.