LG Ad Solutions, the advertising business unit from South Korean electronics manufacturer LG, is partnering with AdGood to offer non-profits an easier way to reach smart television users.
Starting this month, LG Ad Solutions and AdGood will work together to donate unsold connected TV (CTV) advertising inventory to mission-driven organizations.
Executives at LG Ad Solutions and AdGood said non-profit organizations are typically locked out of CTV advertising opportunities because of the premium cost and reservations associated with that type of inventory. By donating unsold CTV inventory to non-profits, those groups can effectively reach smart TV users and streaming consumers at a fraction of the cost, the companies affirmed.
“This partnership between LG Ad Solutions and AdGood is a huge moment for the streaming industry,” said Kris Johns, the CEO of AdGood. “By donating their premium inventory, LG Ad Solutions is setting the standard for how CTV can be a force for social good. This is about more than just advertising—it’s about empowering nonprofits, elevating awareness in local and national markets, and making a real difference.”
“For too long, nonprofits have struggled to access premium TV advertising,” said Matt Knopf, the Vice President of Publisher Partnerships, LG Ad Solutions. “CTV changes all of that. Through this partnership, we are able to enhance the viewer experience with mission-driven nonprofit messaging and drive maximum awareness on the largest screen in the home.”
Non-profits that are interested in taking advantage of LG Ad Solutions’ CTV inventory can use AdGood’s built-in creative tools to develop and launch their campaigns. Marketers for mission-driven organizations can then use LG’s real-time analytics and annual impact reports to track the value of their donated ad impressions, the companies said.
LG’s ad inventory includes spots against the home screen and certain interactive menus of its smart TV models, and inventory within its free, ad-supported streaming TV service LG Channels.
AdGood, a registered 501(c)(3) organization, said publishers that donate their unsold inventory to non-profits benefit from a reputation of enhanced corporate social responsibility and receive tax deductions.
