Electronics maker LG says its Ad Solutions product is now integrated with Amazon Publisher Services.
The move allows brand marketers to tap into an expansive offering of advertising opportunities against LG’s line-up of 350 free, ad-supported streaming content channels, which are available through the aptly-named service LG Channels that is baked into all modern LG-manufactured smart TVs.
“Our integration with Amazon Publisher Services underscores ongoing transformations in the digital advertising marketplace and streaming viewership at large,” Kelly McMahon, the Senior Vice President of Operations at LG Ad Solutions, said in a statement on Tuesday. “This extension of our programmatic offering unlocks new opportunities for marketers to blend data, creativity, and personalization at scale to drive meaningful outcomes with engaged audiences on the biggest screen in the home. We’re excited to expand our relationship with Amazon as part of our continued commitment to a DSP-agnostic strategy — ensuring we remain flexible and focused on delivering what matters most to our advertisers, including those who work with Amazon.”
LG ranks as one of the top smart TV manufacturers by sets sold and installed in the United States. Its LG Channels platform offers access to live news, sports, TV shows, documentaries, lifestyle programming, movies and music, among other types of content.
Amazon Publisher Services is available within Amazon DSP and allows both self-service and managed-service buyers to target streamers across channels and apps. The product is available throughout North America, in Australia, Japan, Brazil, the United Kingdom and four other European countries.
