Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Nielsen to include streaming TV in ratings system
Nielsen says it will re-launch its television ratings system in a way that will incorporate streaming viewership.
Data firm Nielsen to cut 3,500 jobs, accelerate exit of smaller units
The company downplayed the cord-cutting trend and was late to offer data products to measure streaming consumption.
CNN falls behind Hallmark Channel in holiday ratings battle
CNN fell to fourth place in the ratings last week, falling behind Fox News, MSNBC and the holiday-themed Hallmark Channel.