Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Olympics make NBC biggest media distributor in August, Nielsen says
The 2024 Summer Olympic Games were widely available on NBC Universal's linear and streaming properties, pushing the company to the top.
Paris Olympics boosted time spent with broadcast TV in August
Traditional linear channels accounted for more than 48 percent of total time spent on TV, according to Nielsen's latest "The Gauge" report.
Hispanic TV viewers driving sports growth in U.S., Nielsen says
The number of Hispanic households tuning in to mainstream U.S. sports is rising, and their influence is lifting interest in other sports like soccer.
YouTube overtakes Disney as most-consumed TV media brand in July
Nielsen says an increase in younger viewers and higher interest in political news helped elevate the user-generated video platform.
Olympics help increase total TV time in July, Nielsen says
Streaming accounted for more than 40 percent of all TV consumption for the first time since Nielsen began tracking that data.
Nielsen: Streaming continues to chip away at traditional TV in June
Streaming continued to chip away at traditional TV's market share in June, according to Nielsen's latest The Gauge report.
Nielsen hires Akhil Parekh away from Publicis Groupe
Akhil Parekh is joining the audience measurement company as its Chief Solutions Officer of Digital Product.
Nielsen picks Jared Grusd as new Gracenote CEO
Nielsen has hired former Snapchat and Verizon executive Jared Grusd to serve as the CEO of its Gracenote business.
Fox Business overtakes CNBC in viewers during Q2
"Kudlow" and "Varney & Co." are the most-watched business news programs, according to Nielsen.
More Americans using only their phones to stream video content, study reveals
The latest DASH TV Universe Study shows a strong uptick in the number of people who are shifting their TV viewing to non-TV devices.
Game 5 of NBA Finals draws 12.2 million to ABC
More than 12.2 million American households tuned in to watch the Boston Celtics defeat the Dallas Mavericks for the NBA Championship.
Lionsgate FAST channel will be measured by Nielsen
The deal comes at a time when more consumers are opting for FAST services and channels to fulfill their entertainment needs.