Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Nielsen hires Akhil Parekh away from Publicis Groupe
Akhil Parekh is joining the audience measurement company as its Chief Solutions Officer of Digital Product.
Nielsen picks Jared Grusd as new Gracenote CEO
Nielsen has hired former Snapchat and Verizon executive Jared Grusd to serve as the CEO of its Gracenote business.
Fox Business overtakes CNBC in viewers during Q2
"Kudlow" and "Varney & Co." are the most-watched business news programs, according to Nielsen.
More Americans using only their phones to stream video content, study reveals
The latest DASH TV Universe Study shows a strong uptick in the number of people who are shifting their TV viewing to non-TV devices.
Game 5 of NBA Finals draws 12.2 million to ABC
More than 12.2 million American households tuned in to watch the Boston Celtics defeat the Dallas Mavericks for the NBA Championship.
Lionsgate FAST channel will be measured by Nielsen
The deal comes at a time when more consumers are opting for FAST services and channels to fulfill their entertainment needs.
Streaming gains on traditional TV in February, Nielsen report shows
Streaming accounted for nearly 38 percent of all television watching in the United States last month, up from 34 percent last year.
Nielsen’s Gracenote restructures video metadata products
The product group is aimed at unifying the search and discovery process across various streaming services, Gracenote says.
Ratings: Fox News beats Jon Stewart’s “Daily Show” return
Several Fox News shows saw higher ratings compared to Jon Stewart's return to "The Daily Show" on Comedy Central.
Nielsen renews audience measurement deal with Fox
Nielsen has extended its agreement with Fox to provide audience measurement solutions Fox-owned broadcast, cable and digital platforms.
Nexstar picks Comscore for audience measurement
Comscore has inked a multi-year deal with Nexstar that will allow the broadcaster to measure audiences across local TV, streaming and websites.
Fox News sees 3 million tune in for Iowa Caucus coverage
Fox News won the night with its Iowa Caucus coverage, according to key metrics from Nielsen, Adobe Analytics and Emplifi.