Despite several highly-rated programs across broadcast and cable television, streaming continued to chip away at traditional TV’s market share in June, according to the latest monthly report from Nielsen Media.
Time spent across streaming platforms increased to 40.3 percent, Nielsen’s The Gauge report revealed, while cable had 27.2 percent of all TV time and broadcast TV held a 20.5 percent share of total TV time in June.
On streaming platforms, four services owned by the Walt Disney Company, Fox Corporation, Netflix and Warner Bros Discovery (WBD) saw use of their products increase in June. Disney Plus notched a 14.8 percent increase in use, while Tubi was not too far behind with a 14.7 percent jump in use, Nielsen revealed. Netflix had an 11.8 percent uptick in use, while Max was not too far behind with an 11 percent increase in use.
Broadcast and cable TV was supported by high interest in the NBA Finals on ABC and ESPN, along with season finales of scripted shows. Additionally, the CNN Presidential Debate topped all of cable TV, Nielsen revealed; CNN said the debate had 51 million viewers across its own network and others that simulcast the event.
On the streaming side, YouTube continued to dominate across all video platforms, grabbing 9.9 percent of overall TV time and ranking first among all connected TV services. Netflix clocked in second with 8.4 percent of all TV time, while Prime Video had 3.1 percent. Hulu clocked in with an even 3 percent of total TV time, while Disney and Tubi tied with 2 percent each.
The Gauge measured TV attention across broadcast, cable and digital platforms between May 27 through June 30, 2024.
