Nielsen
Nielsen Media Research (Nielsen) is a data analytics firm that measures media audiences across television, radio, streaming services and similar products. In addition to its flagship measurement products, Nielsen owns Gracenote, which offers metadata and content recognition solutions across audio and video services.
Nielsen: Network TV viewership slumps during second week of December
Nielsen data showed lower network TV viewing in mid-December, with average audiences for top broadcast programs falling week over week.
RATINGS
Sinclair multicast networks see sharp ratings growth in November
Sinclair’s networks networks posted strong November ratings gains, driven by expanded distribution and more-premium shows.
RATINGS
Nielsen: TV usage skyrockets in November, YouTube share flat
Americans watched more than 100 billion minutes of TV in November, driven by Thanksgiving NFL games and strong broadcast viewership.
THE GAUGE
Nielsen: Sports dominates on TV in early December; Hallmark pulls strong viewership with holiday films
Sports programming continued to boost traditional linear television networks during Nielsen's most-recent measurement week.
Nielsen: Football boosts time spent with ad-supported sources during Q3
Traditional linear TV accounted for a stronger share of ad-supported viewership than streaming during Q3, according to Nielsen.
Gracenote launches Content Connect for program-level targeting
The platform supports PMP and PG deal creation through direct access or partner SSPs and DSPs.
Nielsen: Fox continues ratings streak with National Football League games
Fox continued its dominance on broadcast and cable television with its strong slate of NFL games and cable news programming.
RATINGS
Nielsen to measure Lionsgate multicast network Moviesphere Gold
Nielsen will begin measuring Moviesphere Gold as part of its aggregated ratings for the FAST channel Moviesphere.
Nielsen: Sports gives Fox, Paramount edge over Netflix in October
Fall sports including NFL, MLB and NBA helped CBS and Fox streaming apps grow TV time share in Nielsen’s October report.
DATA
Nielsen: Sports creates parity between traditional, streaming TV in October
NFL games and other sports helped lift broadcast TV's share of viewership during the measurement month of October, according to Nielsen.
THE GAUGE
Nielsen data reveals “Monday Night Football” audience drop during YouTube TV dispute
The Monday evening football program lost 1.2 million viewers during the first week of Disney's dispute with YouTube TV, the Nielsen data showed.
RATINGS
Nielsen hires ex-Netflix ad exec Peter Naylor
Nielsen has appointed Peter Naylor as its first Chief Client Officer to strengthen partnerships across media and advertising.
EXECUTIVE MOVES